Responding with impact: How PepsiCo and others are empowering passionate employees to help Ukrainian refugees

It has been 90 days since Russian tanks entered Ukraine to trigger a war that has convulsed the world, traumatized global supply chains, and sparked an economic crisis. Although many news channels don’t lead with the horrors in Eastern Europe, organizations worldwide have created grassroots initiatives to try to aid those in Ukraine.

From the start of the conflict, on February 24, many companies have been inundated with passionate employee-led responses to aid those caught in the crossfire. For example, PepsiCo staff in countries bordering Ukraine, such as Poland and Romania, are seeing first-hand the challenges faced by refugees. So the organization has taken a grassroots approach to empower staff to use their professional talents to take action in the crisis.

This article was first published on DigiDay’s future-of-work platform, WorkLife, in May 2022 – to continue reading please click HERE.

How employees are urging HR chiefs to ‘take action’ on social and political issues

As Vladimir Putin’s invasion of Ukraine drags into a fourth week, and the rest of the world looks on while the level of horror ratchets up daily, the pressure for organizations to respond is increasing.

Human resources professionals are bearing the brunt of the load. It is their responsibility to support employees, ensure internal communications are aligned with external messaging, and much more.

They didn’t teach wartime situations at HR management school. Still, neither did they teach how to handle a pandemic, and many have excelled in displaying the human side of HR in the last two years. That greater emphasis on compassion, empathy, and staff well-being will be critical, once more, with Putin’s bloody “special operation” likely to last for many more weeks.

This article was first published on DigiDay’s WorkLife platform in March 2022 – to continue reading please click here.

‘My role changed drastically overnight’: Ukraine HR execs share what they’re doing on the front line

Human resources teams across the globe are working tirelessly, encouraging employers to take a firm stance on the Ukraine invasion, ensuring deeds match words and internal and external communication is pitch-perfect, supporting staff well-being, and more. And all on top of their typical duties. Granted, it’s incredibly stressful right now — but for HR professionals on the front line, it’s far worse.

Consider the experiences of Ksenia Prozhogina, vice president of people at 3DLOOK, a retail tech company headquartered in San Mateo, California, with a research-and-development arm in Ukraine. She grew up in Nizhny Novgorod, western Russia, and has many friends still there, but her focus has been relocating 3DLOOK’s 74 Ukraine-based employees and their families away from danger.

This article was first published on DigiDay’s WorkLife platform in March 2022 – to continue reading please click here.