‘My role changed drastically overnight’: Ukraine HR execs share what they’re doing on the front line

Human resources teams across the globe are working tirelessly, encouraging employers to take a firm stance on the Ukraine invasion, ensuring deeds match words and internal and external communication is pitch-perfect, supporting staff well-being, and more. And all on top of their typical duties. Granted, it’s incredibly stressful right now — but for HR professionals on the front line, it’s far worse.

Consider the experiences of Ksenia Prozhogina, vice president of people at 3DLOOK, a retail tech company headquartered in San Mateo, California, with a research-and-development arm in Ukraine. She grew up in Nizhny Novgorod, western Russia, and has many friends still there, but her focus has been relocating 3DLOOK’s 74 Ukraine-based employees and their families away from danger.

This article was first published on DigiDay’s WorkLife platform in March 2022 – to continue reading please click here.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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