‘My role changed drastically overnight’: Ukraine HR execs share what they’re doing on the front line

Human resources teams across the globe are working tirelessly, encouraging employers to take a firm stance on the Ukraine invasion, ensuring deeds match words and internal and external communication is pitch-perfect, supporting staff well-being, and more. And all on top of their typical duties. Granted, it’s incredibly stressful right now — but for HR professionals on the front line, it’s far worse.

Consider the experiences of Ksenia Prozhogina, vice president of people at 3DLOOK, a retail tech company headquartered in San Mateo, California, with a research-and-development arm in Ukraine. She grew up in Nizhny Novgorod, western Russia, and has many friends still there, but her focus has been relocating 3DLOOK’s 74 Ukraine-based employees and their families away from danger.

This article was first published on DigiDay’s WorkLife platform in March 2022 – to continue reading please click here.