Responding with impact: How PepsiCo and others are empowering passionate employees to help Ukrainian refugees

It has been 90 days since Russian tanks entered Ukraine to trigger a war that has convulsed the world, traumatized global supply chains, and sparked an economic crisis. Although many news channels don’t lead with the horrors in Eastern Europe, organizations worldwide have created grassroots initiatives to try to aid those in Ukraine.

From the start of the conflict, on February 24, many companies have been inundated with passionate employee-led responses to aid those caught in the crossfire. For example, PepsiCo staff in countries bordering Ukraine, such as Poland and Romania, are seeing first-hand the challenges faced by refugees. So the organization has taken a grassroots approach to empower staff to use their professional talents to take action in the crisis.

This article was first published on DigiDay’s future-of-work platform, WorkLife, in May 2022 – to continue reading please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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