Category: Workplace

‘It’s going to get messy’: How rising generational divides could kill workplace culture

Intergenerational divides are more expansive than ever, and if left unchecked could quickly lead to toxic workplace cultures, experts warn.

Opinions on post-pandemic work values vary wildly across generations, according to a report from London-based global recruitment firm Robert Walters published in early March.

Some 60% of the 4,000 U.K. office workers surveyed reported a rise in “new challenges” when working with teammates from different generations. And 40% of respondents are “annoyed” at the post-pandemic working values and global-minded outlooks of colleagues in other age ranges.

This article was first published on DigiDay’s WorkLife platform in March 2022 – to continue reading please click here.

‘What’s in it for me?’: The employee question that needs answering in any return-to-office playbook

It’s crunch time for hybrid return-to-office plans, again.

After numerous false starts (thanks Delta and Omicron) it looks like a full-scale return to the office, in whatever shape or form that takes, has arrived. As such, a growing number of major organizations have started to show what hybrid model they’re going for.

Last week, Google told staff in the San Francisco Bay Area and several other U.S. locations that it will end its voluntary work-from-home phase in April, in favor of a plan where most employees will spend three days in the office and two working remotely.

Microsoft has also said it will reopen its Washington state and Bay Area offices, and that employees can configure what days they come to the office with their managers. Likewise, with all coronavirus restrictions officially lifted in England, organizations there are being pressured to articulate and activate their return-to-the-office plans.

Trite as it may be, it’s vital to acknowledge that an incredible amount has changed in the world of work since the pandemic struck almost precisely two years ago. And the most significant transformation has been where most of us work.

Models will naturally vary depending on the company, but there are a few essential guidelines that are worthwhile for all employers to take note of. Here’s a breakdown of five key areas employers need to have in their playbook.

This article was first published on DigiDay’s WorkLife platform in March 2022 – to continue reading please click here.

How to steer clear of ‘employee whiplash’ if driving a return to the office

On Valentine’s Day, Microsoft showed its affection to staff by announcing plans to reopen its Washington state and California Bay Area offices on February 28 — but will workers love it?

Due to the ongoing pandemic, the technology titan had indefinitely postponed return-to-work plans for its 103,000 employees, last September. But now its hybrid-working strategy has been revealed, and staff members are being called back into the office, it will likely spur other prominent organizations to follow suit. 

But could the sudden shift from remote to in-office working cause what Brian Kropp, chief of research for Gartner’s HR practice, calls “employee whiplash”? And, if so, what are the likely short- and long-term effects, and how can they be avoided?

This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.

Remote and hybrid working highlights the widening gulf between work-life conditions of senior and junior employees

How has the pandemic been for you and your career? The answer to this question will likely depend on your work status, the industry in which you operate and your level of seniority. The increasingly discussed “work-life balance” has long tipped heavily in favor of senior executives. However, alarming new research indicates that the gulf between the chiefs and the warriors has widened considerably in the last two years.

Almost two-thirds of 700 executives across seven industries and six countries, including the U.S. and the U.K., reported an improvement in their work-life balance since the onset of the pandemic, according to Economist Impact’s recent Work-Life Balance Barometer. But 41% of 4,000 employees, at manager level or below, said it’s worsened.

This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.

Unpacking which harmful work practices the pandemic exposed, and which are — hopefully — banished for good

It’s crass to argue “the pandemic has been good for humanity.” It has, though, effectively taken an X-ray of society and highlighted where sickness lies. And, most agree, much remedial work is required to restore total health.

Whether acute areas are treated — or, indeed, treatable — is a matter for incumbent politicians and business leaders. In this article, we turned to the latter cohort to reflect on what harmful work practices were exposed by the coronavirus crisis and how they’ve evolved as a result, for the better.

This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.

Mojitos in the metaverse? More companies take to hosting team happy hours via virtual reality headsets

Before the pandemic, U.S. marketing agency The Starr Conspiracy’s employees would enjoy Olympic-like competitions in the office car parks and revel in regular in-person, happy-hour meetings. However, with the fun tap turned off by the coronavirus-induced restrictions, company bosses sensed disconnection and isolation were growing for remote-working staff. So they reached for virtual reality headsets.

Now, all 72 employees have Oculus Quest 2s, which cost about $300 per set, and join in for happy hours and quiz nights in the metaverse. But, aside from the obvious practical issues — it’s hard first to locate and then swig a mojito while wearing an obstructive plastic mask — will employees swallow such activities, and can they genuinely re-engage staff?

This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.

‘Remote managers are killing company culture’: How to avoid common hybrid-working mistakes and engage increasingly disparate workforces

The general consensus in the corporate world is that hybrid working is here to stay. Yet, without a blueprint for what good looks like a period of trial and error is inevitable.

What is more clear: the role of managers will be critical in making whatever model a company adopts a success and ensuring people feel valued enough not to jump ship. So far, it’s not looking good.

This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.

‘It’s central to the future of work’: World’s first coordinated 4-day week pilot begins

Determining what successful hybrid working looks like is a priority for most business leaders in 2022. But as employers grapple with shaping a system that works for both them and their employees, could it be that a better solution is operating a four-day working week?

A growing number of people seem to think so. In the U.S., 30 businesses will kick off four-day week trials across industries including manufacturing, hospitality, healthcare, recruitment, and technology, on February 1. The six-month trials will be overseen by not-for-profit 4 Day Week Global — a community created to support employers that want to shift to the shorter workweek and ensure productivity remains high.

This article was first published on DigiDay’s WorkLife platform in January 2022 – to continue reading please click here.

Meet Homeboy Industries: the California not-for-profit providing jobs to former gang members and incarcerated people

Jose Guevara — aka Manny — has been incarcerated five times and in all, has served about 25 years. However, in recent years, Guevara, now 62, has steered clear of trouble, which he credits to his employer, Homeboy Electronics Recycling, where he works as a long-haul driver. 

“I’m the main driver of the big truck,” he says with a grin. “I’ve been to Utah, San Francisco, and Sacramento, and I love that this company trusts me with its truck and merchandise. We are growing, and I’m so proud to be part of it. Without my work here, there is a high chance I would be back in prison right now.”

This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.

Employers should focus on improving employees’ experiences in 2022, say experts

People are at odds with their employers on what makes a great employee experience — a disconnect that will need to be swiftly rectified in 2022 if businesses are to retain their talent, according to analysts and workplace experts.

We asked a range of execs what they predict will be the top priorities for business leaders in 2022, and alongside finessing what the right hybrid models are, fixing the employee experience emerged as another major theme.

This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.

‘It’s just another 9 to 5’: Employers assess productivity levels after introducing 4-day work week

As organizations tiptoe into the post-pandemic world of hybrid working, the idea of a four-day week is gaining popularity. Little surprise, if working one fewer day and not being docked any pay is in the offing, which is precisely what some businesses are already offering. 

For smaller businesses that can’t afford to pay staff 20% extra, a four-day week is still an appealing proposition. Many leaders acknowledge that working 9 to 5 is, in 2021, only heard of in Dolly Parton’s classic tune. More flexibility, trust, and autonomy are the vital factors that will count to attracting and retaining top talent. 

Indeed, in the U.K., 38% of small- and medium-sized enterprises leaders recently indicated they plan to forge ahead with four-day-week plans. It’s a concept that works in theory, but does it work in practice?

This article was first published on DigiDay’s WorkLife platform in October 2021 – to continue reading please click here.

‘Old maps don’t apply to new worlds’: Experts predict what’s in store for 2022

Toward the end of 2019, business leaders discussed the likely trends in the next year, claiming to have a “20/20 vision.” No one had the foresight, however, to spot a once-in-a-lifetime global pandemic that would alter every aspect of the “old normal.”

To begin with, organizations and governments blindly battled the coronavirus crisis. It is only now we can blink into the light and see more clearly what factors might shape the future of work in the coming year.

Given the U.S. military phrase VUCA — an acronym for volatility, uncertainty, complexity, and ambiguity — encapsulates the world in which companies now operate, long-term plans are so last year. So instead, more immediate, tangible, and attainable goals are recommended. And it is in this spirit that a raft of business leaders offered bold future-of-work predictions for 2022.

This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.

Why in-demand freelancers are looking to Singapore and other countries to ply their trades

The first mention of “freelancers” can be found in Sir Walter Scott’s Ivanhoe, published in 1819, about an army of medieval mercenaries who would fight for whichever nation or person paid them the most. Not much has changed since, save for the lances being swapped for laptops and smartphones. Oh, and many freelancers can fight their 21st-century battles virtually, from anywhere on the planet.

The modern weapons wielded by freelancers means they can, theoretically, work from anywhere with a decent internet connection. According to a new study from Tide, a U.K. financial technology company offering mobile-first banking services for small and medium-sized enterprises, Singapore tops the list of desirable places for freelancers to operate.

This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.

How companies are tapping avatars, virtual spaces to introduce new hires to their colleagues and cultures

The digital world, where hybrid working is increasingly the norm, can be a lonely place — especially when joining an organization or learning a new skill for career development. To solve this challenge, companies are reaching for their virtual and augmented reality headsets and taking the plunge with immersive training.

One such organization is HubSpot. The customer relationship management company is trialing VR remote office tours and using it to present employees with an “immersive and unique look” into HubSpot’s remote community. “The VR platform allows employees to build an avatar, walk around the virtual space, and even hear other employee voices — connecting in real-time, as you would in an office setting,” said Hubspot’s Boston-based culture manager Meaghan Williams.

This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.

Employees and their employers can’t seem to agree on which flexible work perks will make them stay

For decades, the majority of organizations have, in one way or another, told anyone who would listen that “people are our greatest asset.” Clichéd as the phrase may be, its veracity is being tested as this hybrid-working world has shifted the balance of power away from leaders toward staff. 

For some people, watching efforts other employers have made to offer flexible-working perks to attract and retain talent has made the meager efforts of their own employer even more grating.

This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.

Leading for the future: how has the pandemic changed those in charge?

In a world where change is the only constant, leaders must be authentic, tech-savvy and human. They have to prepare for the next crisis by empowering employees so their businesses are more agile and resilient

Be honest, how has the coronavirus pandemic changed you?

For most of us, it is only now – more than 18 months after the pandemic hit and as some semblance of normality returns – that we finally have the headspace to reflect properly on this question, answer it truthfully and inspect the mental scars, having been in survival mode for so very long.

Spare a thought, then, for business leaders who, alongside any personal struggles, have been forced to steer their organisations out of choppy waters while faced with cascades of disruption.

The list includes supply chain problems, geopolitical issues, increased pressure to recruit and retain top talent in the so-called ‘great resignation’ age, and the need to engage with a range of stakeholders to facilitate an accelerated digital transformation. They don’t teach this stuff at business school and many will have felt out of their depth, understandably.

The torrents of chaos have eroded everyone to a degree. And businesses and laggard leaders who have not kept up with the waves of change have, alas, been swept away. The response to Covid-19 necessitated the locking down of people, but paradoxically it opened minds. As a result, in the post-pandemic wash-up, the world looks and feels different. 

For instance, videoconferencing technology’s rapid advancement or adoption has enabled businesses to communicate to colleagues and customers, and somehow brought people closer together. Moreover, there is something thrillingly democratising about everyone having the same-size square box on Zoom, Teams or Google Meet, whether a chief executive or a 21-year old, fresh out of university.

New normal: mindset change required

Cybersecurity and global warming have leapfrogged other concerns for boards and consumers alike. In the afterglow of COP26, ‘ESG strategy’ has become a business buzzword, while actions and transparency speak louder than words. And as many are focused on the environment and governance, is the social element the squeezed middle?

As we tiptoe hopefully out of the worst of the coronavirus crisis, leaders have many important questions to answer. How will hybrid working actually work? What business models need evolving or binning? And, most fundamentally, in a world of constant change, how can greater agility and resilience be achieved?

“The US military phrase VUCA – an acronym for volatility, uncertainty, complexity and ambiguity – captures the world in which we now operate,” says Alan Patefield-Smith, chief information officer of insurers Admiral Group. “Everyone has their favourite worry.”

Paul Szumilewicz, programme director for retail in continental Europe at HSBC, bristles at the concept of ‘resilience.’ He says: “What I’ve seen in the last few years, especially during the pandemic, is that ‘resilience’ is overrated. Too often, we have unrealistic expectations of people and particularly leaders.”

Szumilewicz argues that admitting “we don’t know the answer, but we are working on it” shows strength. “There is a positive shift in leaders to accept that being vulnerable makes us more real, more relatable,” he says.

Citing a 2017 Harvard Business Review paper, he continues: “The single biggest factor that triggers oxytocin [a hormone that plays a role in social bonding] in the brain at work is when a leader, manager or colleague shows vulnerability. Resilience is sometimes not as powerful as we think. Being honest about that can have an even more powerful impact.”

Invest in technology but don’t forget people

Simon Finch, supply chain director at Harrods, concedes that “there was a lot of scrambling around to make things work” when the coronavirus crisis and, more recently, Brexit fallout exposed operational weaknesses. He posits that businesses were “obsessed with making supply chains as lean as possible” before Covid, moving items around quickly, with minimal stock and expense. 

“Coronavirus completely screwed up that approach,” says Finch. “From now on, the supply chain must be more about agility, to cope with volatility and uncertainty, and less about being lean. However, that agility has to be fully supported by technology and data insights.” 

Technology alone, though, is not enough. If leaders fail to invest in their people, and that includes themselves, then the much-maligned skills gap will gape even wider. Consider the World Economic Forum estimates that technology will subsume 85m human jobs and 97m new roles will be created in just the next four years. As man, woman and machine work together, leaders should become less robotic and more human.

Indeed, according to Wayne Clarke, founding partner of the Global Growth Institute: “The most essential leadership trait of the 21st century, without a doubt, is empathy. The leaders with the most emotional intelligence will stand out. To better engage staff and improve the employee experience, the most critical question to ask is ‘How do you feel?’”

So go on, be honest.

This article was first published by Raconteur as part of a long-scroll project sponsored by Oliver Wight in November 2021

How sustainability has become an advantage in the talent war, but candidates aren’t fooled by ‘greenwashing,’ say experts

The meeting in early November of officials from approximately 120 countries at the 2021 United Nations Climate Change Conference (COP26), in a desperate bid to improve the planet’s health, highlights the critical importance of environmental issues.

But it’s not just world leaders who need to boost their sustainability credentials: so do businesses, or they risk defeat in the raging war for talent.

Indeed, new research from global recruitment firm Robert Walters indicates 34% of U.K. office workers would refuse a job offer if a company’s environmental, sustainability or climate control values do not align with their own. In the U.S., the figure is even higher: 41%. France and Chile (both on 53%) top the list, closely followed by Switzerland (52%).

It’s a “new era of recruiting,” according to Chris Poole, managing director of Robert Walters U.K. “While all the normal questions still get asked around pay, benefits, training and career paths, increasingly we get asked: ‘What does X company stand for?’” he said.  

Before accepting a job offer, people now carefully consider their prospective employer’s social media output, check the “about us” pages on its website and Google the latest news articles about the company to see if its actions match its words.

“Employers failing to improve on their sustainability credentials should expect to see a knock-on impact to their hiring,” said Poole. “With there being so many avenues to being environmentally conscious as an employer, there simply isn’t much room to ignore the matter.” Moreover, he added: “As a workforce strategy, ESG [environmental, social and governance] has become a competitive advantage in attracting and retaining talent.”

However, while a commitment to improving sustainability is attractive to employees, the opposite is true if businesses offer token gestures. Younger workers are especially attuned to this, according to Gordon Wilson, CEO of Advanced, a U.K.-based software company. His business’ recent trends report found 56% of 18 to 24-year olds “are accusing their employer of ‘greenwashing’, meaning that they overstate and gloss over their sustainable business efforts for business gain,” he said. 

“We cannot afford to ignore the voice of this generation, which has much greater personal awareness of their values and the impact they want to have on the world than previous generations. These are the voices of future leaders, and they’re joining the business world with an inherent distrust.”

Young people want to align themselves with companies that are doing the right thing for the planet and society, and are working towards positive change. “They want more than just a job,” added Wilson.

This insight chimes with the experience of Andrew Hunter, co-founder and economist at job-search engine Adzuna. “Having a strong ESG strategy can be a big talent draw for a brand, though people are becoming increasingly aware of greenwashing and are judging employers based on their actions, rather than their opinions,” he said. 

“It’s part of a wider trend where company culture and beliefs are becoming more important to job seekers, financial reimbursements alone are taking a bit more of a back seat, and work-life balance and well-being are instead coming to the fore.”

Hunter points out the social element of ESG is also about sustainability.

He notes that many of the businesses leading the way in this area are B Corp certified, including Homeboy Recycling in California, which provides on-the-job training and employment opportunities for ex-offenders. “Rubicon Bakers is another B Corp focusing on creating opportunities for marginalized sectors of the workforce,” he said. “In the U.K., The Body Shop has a focus on providing employment for people experiencing homelessness or with lower levels of education. Making sure these jobseeker segments don’t slip through the cracks is an important aspect of ESG efforts that we forsee growing.”

Rita Trehan, founder of DARE Worldwide, a global transformation consultancy, believes that a well-known Swedish teenager, who has been in Glasgow at COP26, is spearheading the drive for younger workers demanding greater sustainability. “Greta Thunberg’s ‘Blah, blah blah’ message has resonated with people,” she said. “The conversation today is more scrupulous, more cynical, better at challenging businesses and governments on the gap between policy and impact.”

Trehan pointed to statistics that show a vital distinction to make for businesses looking to dial up their sustainability credentials: nearly three-quarters of employees believe all workers are responsible for upholding a sustainability policy. It needs to be baked into the company culture, she added.

And yet, businesses that want to do so will need to tread carefully if they’re to avoid being accused of greenwashing, according to James Hand, a data scientist and co-founder of Giki—which stands for Get Informed Know your Impact—a social enterprise in London that helps people live sustainably. “There aren’t any ‘quick wins’ that don’t end up looking like greenwashing,” he said.

Instead, companies need to include all stakeholders and map the carbon impact of their operations to inform their sustainability policy, said Hand. “When they have measured their operational footprint, having a net-zero plan and building a staff engagement program can really help bolster their credentials and, more importantly, actually have an impact. Some 70% of emissions come from individuals, but organizations can bring those individuals together to make sure we halve emissions this decade,” he added.

Taylor Francis, co-founder of Watershed, a climate-action startup based in San Francisco, agreed and stressed that companies who improve their sustainability credentials have higher employee retention — 40% higher according to a 2020 Deloitte report.

“Employees are putting pressure on their current employers to introduce more accurate methods for carbon accounting, and more actionable and aggressive plans to reach true net zero,” he added.

Clearly, what’s been discussed at COP26 is just the tip of the (melting) iceberg.

This article was originally published by Digiday in November 2021

Five ways automation enables finance teams to be more human

As we stride into the fourth industrial revolution, finance teams can work alongside machines to drive strategy and value. And, as the war for talent rages investing in technology is crucial to attract and retain skilled workers

The argument that robots will replace human jobs misses the crucial point that machines empower workers with a pulse. It has been this way for hundreds of years – since the original industrial revolution in the mid-18th century when the Luddites, led by Ned Ludd, a Leicester weaver fearful of change, attacked factories and their owners. However, it soon became obvious man worked much better alongside machine.

Now, as we stride into the fourth industrial revolution, which uses modern smart technology to automate traditional manufacturing and industrial practices, robots are taking over more menial, repetitive tasks. This capability frees up workers to be more human. For finance teams especially, this automation of processes enables them to be more human and drive value and strategy – here follow five ways how.

1. Paper processes are old news

In the finance world, paper has been essential for centuries – but in the digital age, we can speed up processes, and save the trees, argues Nitin Purwar, India-based industry practice director of banking at UiPath. “Within finance, data-intensive and repetitive tasks are commonplace,” he says. “Often further weighed down by legacy systems, paper-based documents and unstructured data, these processes can take up a large proportion of a professional’s day.”

Purwar argues that “this work isn’t what humans are best at and often isn’t what we enjoy doing. By automating these processes, finance professionals can be freed to spend more time on value-added, strategic activities that require judgement and skill, thus enhancing the employee experience all while saving the department time, money and improving the accuracy of processes.”

2. Manual ways of working are highly inefficient – and a turn off for talent

Businesses that embrace automation stand to gain a competitive advantage – not least when it comes to attracting and retaining talent. Adobe’s Future of Time study, published in late August, finds that UK business employees waste more than a day a week on low-value tasks that should be automated. Tellingly, almost two-thirds (59%) of respondents are seeking new jobs with better technology to reclaim work-life balance.

Purwar from UiPath uses an example to explain the benefits of automation in this regard.“One infrastructure solutions firm we work with used to process all invoices manually, printing, signing, scanning and uploading 400,000 invoices a year. Now, a robot affectionately named Archie processes all invoices digitally, freeing up on average 11 minutes per invoice of time that employees can now spend focusing on value-added tasks instead. That amounts to thousands of hours per year saved.” 

There is more potential to realise, which is why organisations should double down on automated solution. Kevin Kimber, managing director of global accounts receivable at BlackLine, suggests that while many businesses seek robotic process automation, now “advancements in artificial intelligence and machine learning take what is possible to the next level”.

3. Financial leaders can show their human skills and improve collaboration

Ash Finnegan, digital transformation officer at Conga, which provides commercial operations transformation solutions, points out that the pandemic has forced financial leaders to show their human sides and manage change.

“Out of necessity, most digital transformation journeys have been accelerated, with artificial intelligence being a major focus,” she says. “Financial leaders have invested heavily in AI and wider automation technology, entirely restructuring their back office to deliver their services remotely.”

Neil Murphy, global vice president at ABBYY, a digital intelligence company, posits workers who embrace automation can “work more efficiently, collaborate better, and ease the burden of administration in their day-to-day roles. Deploying AI-powered robots gives this opportunity, gifting finance teams more time to focus on more creative, problem-solving tasks and alleviate the pressure. Now more than ever, it’s time to put the human touch back into the finance.” 

4. Automation elevates financial professionals to become trusted advisors

Glen Foster, director of small business and partners at accounting software company Xero, says “time truly is money” for financial professionals. Xero data shows these workers can use up to 30% of their time on manual data entry – equivalent to 1.5 days a week.

By contrast, automation and digital software can free up most of that time. “Cloud accounting tools allow you to automate time-consuming tasks like data entry, bank reconciliation and payments so that you can spend more time advising, analysing data and focusing on growth,” he says. 

“Providing advice and insights on financials is more valuable to clients and businesses than manual, repetitive data entry skills. This ultimately sets accountants and finance professionals up as trusted advisors.”

5. Improve relationships with customers – and add value

A FreeAgent survey from 2020 calculated that 81% of accountants have discovered that using automated software has freed up an average of two working hours a week. The same report states that this time saved could generate an additional £68,000 in revenue a year.

John Miller, chief operations officer of Addition, a London-based financial services firm, adds: “Automation has allowed humans to do what they do best: offer advice to the client, knowing that the routine tasks are done robustly and accurately.”

This article first appeared in BlackLine’s special report, Optimising the accounts receivable department, published by Raconteur in November 2021

‘There are now a lot more boxes a role needs to tick’: Recruiters share how post-pandemic job expectations have changed

The coronavirus crisis has triggered the so-called “great resignation,” with workers ditching and shifting their jobs in record numbers. But as the war for top talent rages on, spare a thought for the recruiters, and human resources professionals tasked with attracting and retaining the best in the business — all remotely.  

It’s been a transformative 20 months for everyone, and recruiters have had an arduous time matching employees’ newfound job expectations with the right employer, amid skills shortages.

In the U.K., recent research from HR tech firm Employment Hero revealed 77% of millennials are actively looking for fresh starts and predicts that 2.5 million executives and managers will quit within the next six months. Replacing them collectively cost businesses £34 billion ($47 billion), according to the same report.

Meanwhile, 63% of U.K. business leaders are struggling with recruitment as candidates lack specialist skills and experience, particularly in digital and tech, according to The Open University’s annual Business Barometer 2021 report, published in October. And 24% of employers said this skills shortage will be the biggest challenge facing businesses in the next five years.

“On the plus side, we are also seeing optimism around the potential for remote working to fill skills gaps and an appreciation of the role of apprenticeships to train tomorrow’s workers,” said Kitty Ussher, chief economist at the Institute of Directors, co-publishers of the study.

Dropbox’s director of international HR, Laura Ryan, also focuses on the positive changes sparked by the pandemic fallout. “A huge benefit of remote work is the ability to widen your talent pool by being able to recruit the right people regardless of their location,” she said. “The time delay of scheduling and completing our onsite interviews has reduced by 70% since running the processes virtually.” 

On the eve of the pandemic, in December 2019, customer relationship management company HubSpot was crowned Glassdoor’s Best Place to Work in the U.S. However, the organization has not lounged on its laurels. In 2020 it was one of the first businesses to overhaul its approach and go fully remote and has committed to a long-term plan to improve staff well-being. 

Benefits offered in the hope that employees stay happy, and avoid burnout, include three months working anywhere in the world HubSpot is based, unlimited vacation and financial contributions to continue education.

Becky McCullough, HubSpot’s vp of global recruiting, who lives in Cambridge, Massachusetts, notes the shift to remote working has significantly diversified the talent pool and urges recruiters to dive in — particularly those in the tech space. 

“Candidate location played a huge part in the hiring process before the pandemic, with the technology industry being largely dominated by big cities globally,” she said, noting that just five urban areas accounted for 90% of all U.S. high-tech job growth between 2005 and 2017. “This not only contributed to income inequality, but it made opportunities for talent from smaller, more rural communities much harder to source.”

This insight chimes with Zoë Morris, president of Frank Recruitment Group, which operates in over 20 offices worldwide and snares talent for technology giants including Microsoft, Salesforce and Amazon Web Services. “The most prominent way that recruitment has changed is that recruiters now have to focus on a number of new priorities to match their clients with the perfect role,” she said. “This makes recruitment much trickier as there are now a lot more boxes a role needs to tick, particularly in relation to flexible working and perks being offered.”

Granted, the balance of power has swung away from the employer and towards the employee, but various studies —including from management consultancy McKinsey—indicate the highest bidder no longer triumphs, with increasingly more workers favoring purpose and aligned values over a bump in cold, hard cash.

Therefore, those in charge of businesses have a pivotal role. “Empathy and authenticity are now essential characteristics for leaders who want to create true community and a more inclusive culture — and in doing so attract and retain talent,” said Nazir Ul-Ghani, head of Workplace from Facebook in EMEA. He points to his company’s research that shows 58% of U.K. employees would consider walking away from their jobs if they felt unsupported.  

McCullough believes mobility alongside diversity, inclusion and belonging have become critical to attracting and retaining talent and enriching culture. The recruitment firms that can be adaptable and flexible will be the winners in this post-pandemic world, she believes.

“Whether it’s exploring hybrid work setups, sourcing into new talent pools, or overhauling the interview process, recruitment teams are truly challenging conventional thinking on what makes a great candidate experience and how to ensure the culture and the mission comes to life in the process,” she added.

This article was first published by Digiday as part of its Future of Work series in October 2021

LinkedIn on how companies can overcome the ‘development dip’ caused by Covid

As research indicates that young workers have suffered a pandemic-induced ‘development dip’, Becky Schnauffer, senior director at LinkedIn Talent Solutions, urges employers to invest more in online education

Do you think digital learning isn’t for you or your business? How do you fancy becoming a work-from-home facilitator? What about a data detective or maybe an extended-reality immersion counsellor? If those jobs don’t float your boat, could tidewater architect, cyber-calamity forecaster or even algorithm bias auditor be more suitable, perhaps? 

If you don’t think you’re qualified for any of the above roles, you’ll be far from alone. But don’t feel complacent about that, because they are among the top 10 professions emerging in the wake of the Covid crisis, according to the World Economic Forum (WEF). And, given that the WEF estimates that technology will replace 85 million human jobs while 97 million new ones will be created in the next four years, you may well need to reassess your attitude to digital learning – and quickly. From both individual and organisational perspectives, it’s crucial to invest in online education now.

The pandemic has completely disrupted the workplace. With many businesses concentrating on ensuring their immediate survival, training and development activities have stalled. People just embarking on their careers have been especially badly affected by this.

Indeed, 87% of UK business leaders surveyed by LinkedIn in September admitted that young employees had suffered a “development dip” during the Covid crisis. The networking platform also polled 1,000 people aged between 16 and 34 about their learning experiences. Well over two-thirds (69%) of these respondents agreed that the pandemic was harming their professional development. 

Becky Schnauffer, senior director of LinkedIn Talent Solutions in the UK and Ireland

For all those struggling to get to grips with digital learning, Becky Schnauffer, senior director of LinkedIn Talent Solutions in the UK and Ireland, can offer some valuable guidance. Her role, which she started in July after joining in 2018 as director of LinkedIn Sales Solutions, covers the company’s recruitment and learning activities. In essence, Schnauffer helps businesses to “attract, engage, develop and retain employees”. 

With the skills gap widening and the war for talent raging during the so-called Great Resignation – the trend in which hordes of dissatisfied workers are quitting their jobs – her views are well worth heeding.

“While digital learning has been around for a lot longer than the pandemic, now is the time for companies to prioritise it and build it into their strategy,” she says. “An awful lot of people, not only those just now entering the workforce, have been digitally savvy from a young age. You’d therefore expect part – if not all – of their learning to be digital. They are very comfortable with this medium.”

Schnauffer, who gained a degree in business management from Swansea University before joining IBM’s graduate scheme in the late 1990s, recalls that “even at a technology giant, every piece of learning at that time was one-size-fits-all, delivered in a classroom and lumped together in intensive, week-long chunks. Now, though, digital learning is personalised, interactive, community-based, snackable and stackable. Customisation of learning on the digital pathway is becoming so much more important and effective.”

Given that she has two children who are both at secondary school, she has a vested interest in promoting digital learning. Schnauffer is confident that, by the time they enter the job market, employee engagement and career development will be on a higher plane. “Everyone must embrace digital learning – it’s the new normal. And it’s going to continue evolving,” she says.

Businesses that are already investing heavily in employee development stand to gain a competitive edge in attracting and retaining the best talent, Schnauffer argues. This in turn should improve their chances of achieving the holy trinity of innovation, agility and resilience. 

Digital learning is personalised, interactive, community-based, snackable and stackable

“You want highly skilled people on your team who are always learning,” she says. “Business leaders have to allow their employees the time and space to develop themselves. Moreover, leaders must look ahead to where they want their business to be in two to three or more years, and plan how to narrow the skills gaps that are likely to emerge.” 

Her point is that it’s hugely more cost-effective to build a learning culture and invest in employees’ skills than it is to scour the market for new talent, where the competition will be fierce. LinkedIn’s new skills-building platform, the Learning Hub, has been designed to help employers do the former.

When asked how damaging it could be to organisations that don’t encourage digital learning, Schnauffer quotes an aphorism that’s widely attributed to Henry Ford: “The only thing worse than training your employees and having them leave is not training them and having them stay.”

More encouragingly, the LinkedIn survey of business leaders indicated that more than three-quarters (78%) are planning to establish training courses to help employees – particularly younger ones – adapt to new ways of working. But Schnauffer stresses that members of the C-suite must also schedule in digital learning for themselves. Progressive leaders are doing just that on the LinkedIn Learning platform, which offers almost 17,000 courses across a wide range of categories. 

The most popular course over the past year has been one about detecting and avoiding unconscious bias, followed by one on strategic thinking. Other subjects in the top 10 include inclusivity, public speaking and the agile approach to project management.

“You only grow and improve by building your knowledge,” Schnauffer says. “And digital learning makes the experience convenient. It’s always available, relevant, personalised, and enjoyable.”

Business leaders, take note and act accordingly – or watch your organisations wither on the vine.

This article was first published in Raconteur’s Digital Learning report in October 2021