The general consensus in the corporate world is that hybrid working is here to stay. Yet, without a blueprint for what good looks like a period of trial and error is inevitable.
What is more clear: the role of managers will be critical in making whatever model a company adopts a success and ensuring people feel valued enough not to jump ship. So far, it’s not looking good.
This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.
Some call it the Great Resignation. LinkedIn, the world’s largest professional network with almost 800 million users, labels it the Great Reshuffle. Whichever phrase you use, it’s clear: the war for talent is raging like never before. More people than ever, spurred by the coronavirus crisis, are seeking to change their course of life, which translates to curriculum vitae in Latin, fittingly.
“We are experiencing unprecedented change when it comes to work,” Charlotte Davies, careers expert at LinkedIn, told WorkLife. “The coronavirus crisis has driven people to consider what they truly want from work and life. Because of this, companies are rethinking their entire working models, culture, and values.”
While employers must do more to attract and retain skilled workers, employees should update and polish their resumés. That said — perhaps it’s more worthwhile to buff one’s LinkedIn profile, given that research from last April suggests a person is hired via the platform every 15 seconds.
This article was first published on DigiDay’s WorkLife platform in January 2022 – to continue reading please click here.
Customer shopping habits have been completely reshaped in recent years, with the boom in global e-commerce market sales predicted to be here to stay. So what can retail businesses do to adapt?
The retail industry has undergone a radical transformation. Even before the Covid pandemic, the shift to e-commerce was completely reshaping how the industry operates and how customers shop.
But lockdowns made these shifts more rapid and seismic, forcing businesses and consumers to shop online at record levels. The pandemic also expedited the adoption of in-store contactless payments. Research from UK Finance, which represents the banking and finance industry, found that 27% of all payments in 2020 were contactless, up from 7% five years ago.
While people have been talking about the shift to e-commerce for decades, we are now getting a much more definitive and enduring sense of what that transformation actually looks like, and what it means for retail businesses.
“Finally, cash is no longer king,” says Jacob Rider, senior programme manager at Projective, a financial business, technology and innovation consulting firm. “Notes and coins went out of widespread use during the pandemic, while payments innovation in the contactless space – and the relaxing of regulations allowing the upping of limits – means digital and contactless payment with card or phone, or wear[able] tech, is now the preferred method of payment for many.”
This means that trust is now of paramount importance – for both retailers and consumers alike. “Businesses are frantically working on recovering from the pandemic disruption, and they need to instil trust,” says Harshna Cayley, managing director, gateway products at Barclaycard Business. “Comfort and security is top of mind for a range of businesses, whether large or small.”
Another effect of these trends is the way physical and online retail shopping have increasingly blended into one experience. However customers choose to shop, they expect the benefits of both approaches. For instance, some might wish to order online and then pick up in store, or they want to try out products in store and then have the purchase fulfilled online.
Alternatively, they might expect their in-person shopping experiences to be more personalised. Retailers have often found themselves having to shapeshift in response to this demand for seamlessness and ease – and key to this are so-called omnichannel payments systems, which allow retailers to offer near-frictionless online payments regardless of whether customers are shopping in person, online or via mobile.
Analysts suggest that the ability to offer frictionless payments is critical in business. “A flawless digital experience is now required to compete,” says Rider. “Brands need to innovate again if they want a customer payments experience advantage.”
For example, regardless of how smoothly a customer progresses on their e-commerce purchasing journey – browsing, comparing and choosing an item – it is likely to come to a shuddering halt if the payment experience is challenging.
According to Barclaycard research, £39bn worth of online shopping baskets have been abandoned since the start of the pandemic. Typical reasons for customers abandoning their cart include delivery fees, concerns about cybersecurity, and the absence of their chosen payment method.
These stats don’t surprise Nick Maynard, head of research at Juniper Research, which specialises in financial and payment technologies. “Generally, friction is the main reason for cart abandonment,” he says. “This can come in many shapes or forms, including the inability to use a preferred payment method, poor design, or onerous security steps.”
Cayley argues that a robust payment gateway is crucial for online retailers. A payment gateway is essentially a communication layer that sends payment information securely from the acquirer to the customer’s issuing bank, and back again. “Barclaycard payment gateway seamlessly connects the customer’s website with our payment system,” she says. “Then it securely captures and encrypts transactions, passing the necessary information between the end customer, the merchant, and the acquiring bank.”
She notes that Barclaycard payment gateway is easy to integrate and scales depending on business needs, adding that it can improve the customer experience while helping companies comply with regulations and meet their legal obligations.
Recent global events have brought into focus other shifts in the e-commerce landscape, such as the entry of more manufacturers into the direct-to-consumer retail space. Likewise, international sales have become an increasingly important way for retailers to plug the gaps left by supply chain problems and the decline of bricks and mortar trading.
In a sense, omnichannel payments are evolving into omnipresent experiences and, as such, we can expect further rapid developments in this space, according to Jeroen Hölscher, head of global payments and cards practice at Capgemini, an IT services and consulting company. “Customers and businesses are undergoing a radical shift to digital wallets, mobile payments, virtual cards and other advanced payment solutions, which offer feature-rich, hyper-personalised digital payments experience,” he says.
“Already, digital wallets are one of the most preferred payment methods for e-commerce purchases. Global e-commerce market sales are predicted to surpass $7tn (£5tn) by 2024, and digital wallets are expected to account for more than 50% of all the e-commerce payments.”
More recently, e-commerce merchants were once again buoyed up by Black Friday last year, with the number of payments made via Barclaycard up by 23% between midnight and 5pm compared with the same period in 2020, and up 2.4% on 2019.
“The prize for retailers is huge, with the bounce-back of the economy and consumers looking to spend,” says Cayley. “There is a massive opportunity to drive e-commerce.”
This article, sponsored by Barclaycard, was first published by Guardian Labs in January 2022
Determining what successful hybrid working looks like is a priority for most business leaders in 2022. But as employers grapple with shaping a system that works for both them and their employees, could it be that a better solution is operating a four-day working week?
A growing number of people seem to think so. In the U.S., 30 businesses will kick off four-day week trials across industries including manufacturing, hospitality, healthcare, recruitment, and technology, on February 1. The six-month trials will be overseen by not-for-profit 4 Day Week Global — a community created to support employers that want to shift to the shorter workweek and ensure productivity remains high.
This article was first published on DigiDay’s WorkLife platform in January 2022 – to continue reading please click here.
Until recently, the only time most people had heard of “dao” was in the context of East Asian philosophy. The word translates from Chinese as the “way.” Now, though, another DAO — an acronym for a decentralized autonomous organization — is entering the mainstream of business consciousness. Many progressive people, especially cryptocurrency supporters, believe it might even be the way to a more equitable world.
ConstitutionDAO sparked global headlines in November 2021 when it tried to buy an original copy of the U.S. Constitution at a Sotheby’s auction. For the bid, more than 17,000 donors had contributed to raising $47 million worth of Ether, the second-largest cryptocurrency by market capitalization. Ultimately, the group failed in its attempt, with a cash offer of $43.2 million preferred.
This article was first published on DigiDay’s WorkLife platform in January 2022 – to continue reading please click here.
Jose Guevara — aka Manny — has been incarcerated five times and in all, has served about 25 years. However, in recent years, Guevara, now 62, has steered clear of trouble, which he credits to his employer, Homeboy Electronics Recycling, where he works as a long-haul driver.
“I’m the main driver of the big truck,” he says with a grin. “I’ve been to Utah, San Francisco, and Sacramento, and I love that this company trusts me with its truck and merchandise. We are growing, and I’m so proud to be part of it. Without my work here, there is a high chance I would be back in prison right now.”
This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.
People are at odds with their employers on what makes a great employee experience — a disconnect that will need to be swiftly rectified in 2022 if businesses are to retain their talent, according to analysts and workplace experts.
We asked a range of execs what they predict will be the top priorities for business leaders in 2022, and alongside finessing what the right hybrid models are, fixing the employee experience emerged as another major theme.
This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.
As organizations tiptoe into the post-pandemic world of hybrid working, the idea of a four-day week is gaining popularity. Little surprise, if working one fewer day and not being docked any pay is in the offing, which is precisely what some businesses are already offering.
For smaller businesses that can’t afford to pay staff 20% extra, a four-day week is still an appealing proposition. Many leaders acknowledge that working 9 to 5 is, in 2021, only heard of in Dolly Parton’s classic tune. More flexibility, trust, and autonomy are the vital factors that will count to attracting and retaining top talent.
Indeed, in the U.K., 38% of small- and medium-sized enterprises leaders recently indicated they plan to forge ahead with four-day-week plans. It’s a concept that works in theory, but does it work in practice?
This article was first published on DigiDay’s WorkLife platform in October 2021 – to continue reading please click here.
Toward the end of 2019, business leaders discussed the likely trends in the next year, claiming to have a “20/20 vision.” No one had the foresight, however, to spot a once-in-a-lifetime global pandemic that would alter every aspect of the “old normal.”
To begin with, organizations and governments blindly battled the coronavirus crisis. It is only now we can blink into the light and see more clearly what factors might shape the future of work in the coming year.
Given the U.S. military phrase VUCA — an acronym for volatility, uncertainty, complexity, and ambiguity — encapsulates the world in which companies now operate, long-term plans are so last year. So instead, more immediate, tangible, and attainable goals are recommended. And it is in this spirit that a raft of business leaders offered bold future-of-work predictions for 2022.
This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.
The first mention of “freelancers” can be found in Sir Walter Scott’s Ivanhoe, published in 1819, about an army of medieval mercenaries who would fight for whichever nation or person paid them the most. Not much has changed since, save for the lances being swapped for laptops and smartphones. Oh, and many freelancers can fight their 21st-century battles virtually, from anywhere on the planet.
The modern weapons wielded by freelancers means they can, theoretically, work from anywhere with a decent internet connection. According to a new study from Tide, a U.K. financial technology company offering mobile-first banking services for small and medium-sized enterprises, Singapore tops the list of desirable places for freelancers to operate.
This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.
Data literacy will drive innovation, easing global warming and empowering citizens, according to Sir Tim Berners-Lee and Sir Nigel Shadbolt
Billions of us use the World Wide Web as our primary tool to interact online. Today, its creator Sir Tim Berners-Lee is on a new mission: to ensure data is used appropriately to create the public sector of the future.
Berners-Lee partnered with artificial intelligence (AI) expert Sir Nigel Shadbolt in 2012 to found the Open Data Institute (ODI). At the ODI Summit in early November, the pair of computer scientists warned that now is a pivotal moment. As we hurtle into the digital era powered by data-hungry algorithms and AI, it’s critical to collaborate with good intentions and maximise the potential of technology, for the sake of the planet and its inhabitants.
The acceleration of digital transformation necessitated by the coronavirus chaos is exciting, but there’s a responsibility for authorities around the world to keep pace with this incredible change. Those in power must set standards, encourage data to be opened and shared responsibly, and narrow the ever-widening skills gap. The quicker that data literacy in both private and public sectors can be improved, the better for everyone.
As Berners-Lee points out, the pandemic has unconsciously boosted public awareness of how data can save and enrich lives. “Something that took off hugely was communication through data, with the government telling us to ‘flatten the curve’ [and limit the spread of the virus],” he says. “I would imagine that the data literacy of the general population has gone up a chunk.”
By improving their data literacy, leaders and members of the public could understand and challenge how data is presented, Shadbolt suggests. As public sector technology and its application develops in the coming years, fuelled by more and better-quality data, greater scrutiny will help shape products and services for the digital era.
The opening of more data sources will super-charge the public sector of the future and drive innovation, says Shadbolt. The chair of the ODI – who’s been principal of Jesus College at Oxford University since 2015, among other roles – points to the success of open data pioneer Transport for London (TfL). Often held up as an exemplar of open data, TfL offers data feeds and guidelines about air quality, cycling, walking, planning and more.
In 2017, Deloitte calculated that TfL’s release of open data generated annual economic benefits and savings of up to £130 million for travellers, the capital and the organisation itself. Additionally, many private businesses have taken advantage and cashed in on the open application programming interfaces (APIs).
“Imagine that a lot of data relevant to everything climate-related was just being routinely published using standard APIs,” Shadbolt continues. “It’s what we saw happen with TfL. And there’s just a bunch of sectors and areas to go for.”
However, it can be dangerous to blindly follow data. Shadbolt wonders whether Boris Johnson’s refrain during the pandemic that the government would “follow the data” to justify its pandemic-related decisions coronavirus sent out the wrong message. “It was quite a bad phrase, in some respects,” he says, “because while there should be a basic ability to understand the data, we need to interrogate and critique that data.”
Data can be good, but it never gives a complete picture
Questioning data sources is not just essential to fight fake news on social media and elsewhere – it will also enable public sector organisations to build greater trust, Berners-Lee says. With more connected data, they could trigger a shift from reactive to proactive services.
It’s a virtuous circle, because trusted and quality datasets will widen the possibilities and reach of public sector technology and empower citizens. “Provenance is important for data quality, and provenance is important for trust,” he says.
For example, Berners-Lee says a doctor should be able to look at the digital notes of a person with diabetes and open a data narrative explaining how this diagnosis was made and other relevant history. Public trust in the data used by the public sector is central to the adoption of technologies and services, he points out.
The general public seemed to go into different categories regarding coronavirus data, Berners-Lee says. Some accepted recommendations for pushing the curve down, but others “don’t listen to the same people as we might. Instead, they find groups of people –
the conspiracy theorists – usually on social media, who make up all kinds of strange things about the pandemic, vaccines or climate change, for that matter.”
Shadbolt says experts act in good faith with the information available at a specific time, but their visibility is limited if they have scant amounts of data. The wider the variety of good quality data sources, the fuller the picture. “We’ve talked a lot about how it’s important, particularly during the pandemic, not to regard the scientists, medics and people in white coats as telling you the whole truth,” he says. “They’re trying to give the best information, very often under conditions of considerable uncertainty.” We must take a nuanced approach, he argues, understanding that “the data can be good, but it never gives a complete picture.”
Those in the public sector and beyond must be “critically reflective” of data. “All our responses are made, in a sense, standing on the edge of error. But that’s what science is: it can believe something is wrong and can revise what we believe as these things unfold.”
While the collaborative use of data will create smarter public services in the UK, this approach is crucial on a larger scale if humanity is to overcome its biggest challenges. It’s been vital in the response to coronavirus, while a cooperative, non-competitive and can-do attitude is also essential to reduce global warming.
“We’ve just been living through an existential crisis – a global pandemic – and we’re in the midst of another one unfolding, with the climate challenge,” says Shadbolt. “Data will be an essential part of [solving this]: the infrastructure, the institutions we might need, the trust we have [in its use], and our literacy.”
Sir Patrick Vallance, the UK’s chief scientific advisor, echoed this view at the 2021 United Nations Climate Change Conference (COP26). He warned that the challenge of global warming is a greater risk than Covid-19 and more people will die from it than the pandemic if the public sector doesn’t act quickly. Vallance also said the climate crisis could last 100 years and require “a combination of technology and behavioural change”.
Provenance is important for data quality, and provenance is important for trust
Shadbolt concurs but stresses that opening data and boosting cross-sector collaboration will accelerate meaningful change on a macro and micro scale and increase the capabilities of public sector technology. “While environment data is in the news because of COP26, there is other information that can help spur action,” he says, hinting that greater transparency from public sector organisations will ratchet up pressure on private companies to keep clean. For example, he notes that data on utility companies discharging sewage will help the Environment Agency, which struggles with funds and support.
“We are starting to gain a sense of what data’s going to make a difference – everything from emissions to insulation. There’s a whole network of interconnected data types that we can bring together, much of it held in the public sector, and some of it held in the private sector,” he says. “We need to begin that work on joint public-private enterprises, though we are beginning to see the private sector, with its commitments to ESG, saying ‘we now have to have a public purpose as well as a private one.’” Publishing some of this data “would be a great first step”, he adds.
Berners-Lee and Shadbolt were appointed as information advisors to the government in June 2009. The duo led the team that developed data.gov.uk, a single point of access for UK non-personal governmental public data. This offers real-time information on a range of topics, such as government spending, digital service performance, crime and justice, transport and more.
When the pair founded the not-for-profit ODI nine years ago, the mission was to “connect, equip and inspire people around the world to innovate with data”. Almost a decade later, the ODI continues to provide free and paid-for training courses and learning materials both in-house and online. These cover theory and practice surrounding data publishing and use. The ODI has long championed open data as a public good, but always emphasised that effective governance models are necessary to protect citizens.
Some 20 months since the start of the coronavirus crisis, people are beginning to appreciate the ODI’s work and concerns around data standards. “When the pandemic began we provided a data publication template,” says Shadbolt. “The challenge was so many people wanted to contribute data. It needed sorting and we had to determine what was helpful. If there was just a little more awareness around open standards to publish data, so that it is in a more interoperable format, it would be better for everyone.”
For public sector technology to thrive, however, public trust is critical, says Berners-Lee, who notes a difference in attitudes to tech in the UK compared to the US. “Typically in the UK people trust the government and don’t trust [the tech] industry, and in the US people trust industry and don’t trust the government,” he says. More should be done to assuage fears about how tech giants handle user data, he adds. “To an extent, it’s how people are brought up and therefore cultural. But for people in the UK to trust these large American companies then you need to have serious legislation and regulation.”
The backlash against the allegedly avaricious Facebook, which according to a recent whistleblower puts user engagement ahead of safety, is a cautionary tale for public sector organisations seeking to embrace technology solutions and partner with companies without fully knowing their policies on data privacy and other questionable values, suggests Berners-Lee. More than ever, at the outset, digital products must be “good by design”.
Data management is integral to these processes. Here too the coronavirus has proven useful, testing the robustness of so-called ‘trusted research environments’. “In these environments, the data stays behind a firewall and it’s modelled and analysed with tools that can go behind the firewall,” Shadbolt explains. “The data never actually leaves the highly secure data storage areas where 47 million patient records are linked, but incredible insights are gained.”
Offering an alternative, he says: “The other solution is to leave the data with the people who generate it, which is very local. There are different technical solutions there and there are different institutions we can build to share this. It’s a complicated area, but the ODI is looking very carefully at making data sharing more effective.”
What does the future hold for the ODI as it nears its 10-year anniversary? “We started off explaining to people working in the public sector how to put your data on the web,” says Berners-Lee. Now, however, “we realise it’s important to cover the whole spectrum, from public to private, but it’s also about developing policies as well.”
This assessment chimes with Shadbolt. “There is unfinished business,” he says. “The whole commitment to getting data out there was started with open data initiatives that were very much focused around the public sector – everything from hospital data to educational data to transport data. That work has gone well. We’re now looking at extending those learnings. As governments move on [in their digital transformation journeys], you want to ensure that momentum is kept up and that the infrastructure is there to help sustain publishing the data out.”
Returning to the global climate crisis, he says of the ODI’s mission: “We did anticipate that in trying to build a trusted research data ecosystem it would become one of the consequential questions for the future of the planet and the future of our wellbeing. There’s a huge amount of work to do. We’re trying to make sense of it in terms of programmes of work, from data literacy to institutions, from ethics to infrastructure.”
Shadbolt adds: “Fundamentally the ODI’s work is about listening, it’s about trying to take ideas and put them in a format that allows that to scale. We may be an organisation of 60-odd people but we think we can have a fantastic impact and so we need to reach out and sustain ourselves to make a better future.”
This article was first published in Raconteur’s Public Sector Technology report in December 2021
Out of necessity, public bodies dialled up their digital services during the pandemic, but now is a pivotal moment to consider how to achieve a joined-up, secure, frictionless citizen experience
When considering the rapid and radical shift to digital services in the public sector during the coronavirus crisis, Ernest Hemingway’s line from The Sun Also Rises of bankruptcy happening “gradually, then suddenly” comes to mind. In this case, though, the prognosis is somewhat more optimistic.
The hurried but necessary jump into the digital era has enabled people to be empowered and enriched by data-driven public services. Now the leap has been made, the direction of travel is clear. However, there is still work to be done before achieving a connected, frictionless digital experience that benefits the state and its citizens.
“Data-driven, smart digital technologies have provided crucial support to public bodies through the pandemic, but they’ve also allowed our under-pressure services to become smarter and more responsive to our needs as citizens,” says Steve Thorn, executive director at Civica, whose software helps sustain and enhance public services around the world.
“For some public services, the digital journey was already well underway, and the pandemic catalysed this journey. For others, such as our schools, the pandemic required a more fundamental change, with face-to-face teaching giving way to online classrooms.”
Thorn singles out the track and trace applications and vaccination certificates as “prime examples of the power of data-driven, smart technologies to deliver better outcomes for citizens,” and says that more outstanding capabilities are within reach. But, he warns, the government must take its next steps carefully.
“Public bodies across Britain and the rest of the world already sit on rich seams of data, which are growing by the day as our society becomes more digitised,” he says. “Raw data is, though, of little value. Data must be collected, managed, used and shared effectively if it is to deliver any real benefits.”
To better navigate the route ahead, with the ultimate goal of providing a connected, frictionless customer experience to citizens, Civica works with the public sector on what it calls the three ‘Ss’ – namely standards, skills and sharing.
Thorn says: “Any public body, be it a parish council or Whitehall department, must ensure that it has robust standards in place for managing data, the right people with the right skills to use that data and finally, processes in place to share data safely and effectively, so it is it is delivering the best outcomes for the greater number of people.”
Andrew Hood, chief executive of Edinburgh-based analytics consultancy Lynchpin, agrees that now is a good time for the public sector to reflect on the good and the bad digital offerings throughout the coronavirus crisis. He sees great potential in Internet of Things (IoT) technology but similarly urges caution. “The pandemic has surfaced a lot of the practical opportunities and threats around data sharing and IoT in obvious terms when viewed through the lens of things like contact tracing apps and digital vaccine passports,” Hood says.
For some public services, the digital journey was already well underway, and the pandemic catalysed this journey. For others, such as our schools, the pandemic required a more fundamental change, with face-to-face teaching giving way to online classrooms
He points to the different strategies taken by the UK’s four nations in terms of deploying open source versus proprietary solutions. “There is potentially much to learn from what has worked well and less well when considering other similar applications outside of the pandemic,” he says.
“Whether to centralise or decentralise how data is shared across millions of devices became a very key consideration for contact-tracing apps. How [do we] achieve enough sharing to enable the outcome of alerting those that had been nearby others without creating Minority Report-style databases of the movements of the entire population?”
For David Burrows, public sector industries leader at UiPath, a robotic process automation dollar unicorn, the benefits of the public sector doubling down on automation and IoT technologies to create a more streamlined physical service for citizens – for example, with smart roads, touch-fre metering and much more – are compelling.
Further, with the UK effectively gaining data sovereignty post-Brexit, the government is perfectly positioned to speed ahead of other European nations if all key stakeholders use the exact strategy roadmap and collaborate.
But to improve citizens’ experiences and public services, alike, and to make use of better infrastructure, it comes back to managing data. “Automation is one tool being used by UK government to achieve the frictionless digital experience needed to improve public services and more effectively serve citizens,” says Burrows. “As software robots can handle huge volumes of data more quickly and efficiently than humans can, it can significantly streamline back-office activity and reduce the risk of administrative bottlenecks.”
He points to the recent work UiPath has done with the Department for Environment, Food and Rural Affairs’ National Licencing and Permitting Service for water abstraction – taking water from an underground or surface source, such as a river, stream or canal. “Once the team has made the technical expert decision on whether a licence should be issued or rejected, there is significant administration to be done to inform the applicant and to update internal and external consultees and the IT system,” says Burrows.
Now, software robots can handle this admin work, cutting the non-decision-making admin down from 65 minutes per transaction to just shy of seven minutes. “The result,” he says, “is that citizens can have their licenses in a fraction of the time, all while public servants can concentrate on more valuable work.”
Looking further ahead, Burrows adds: “With some 22% of government infrastructure decision makers recently telling Forrester that their departments will implement RPA in some shape or form by the end of this year, there is no doubt that automation will continue to play a significant role in government customer strategy.”
Also scanning the horizon and hoping for more joined-up public services and tools that will enrich the lives of citizens, is Thorn. “The pandemic has provided many great examples of how digital technologies can solve individual challenges – be that supporting homeschooling or allowing GPs to interact with patients at a distance. But digital transformation is more than solutions to individual problems.”
Offering a final word of advice, he adds: “Digital transformation is a wider journey towards a future where our public services are ultimately better able to anticipate and respond to our changing needs as citizens and as a society.”
And, as encouraging as the progress that has been made in the last two years especially has been, we are at a pivotal moment. As such, the potential of connected public services is likely to be realised gradually, not suddenly – and that’s no bad thing.
This article, sponsored by Vonage, was first published on Raconteur in December 2021
Public and private healthcare providers have been encouraged by the digital maturity of customers, and now are using data to shift to more proactive rather than reactive services
As the UK braces itself again due to the emergence of the omicron variant, and with a record 5.83 million people awaiting non-emergency hospital treatment – according to official figures from the end of September – the continued development of digital healthcare services is critical.
The pandemic necessitated the acceleration of digital transformation across the healthcare sector. For example, the National Health Service embraced digital solutions to track and trace, rollout vaccine programmes, and implement various smartphone apps, all of which have been well received.
From a customer experience perspective, there is obviously an appetite for digital healthcare. Granted, this has been fed by the pandemic-induced lockdowns. But it’s telling that the NHS is now seeking to build out its video consultation provision and move to a hybrid offering, using face-to-face consultations when appropriate. This approach reduces costs and is more convenient for patients.
To keep pace with customer expectations, private healthcare providers have also undergone seismic change in the last two years. “It’s been a crazy time,” says James Elliott, head of customer and commercial experience at Bupa Global. “We’ve seen a massive digital transformation, and there is a big opportunity in private healthcare as we move to proactive health management.”
However, legacy problems are halting progress in the digital era, he concedes. “For a long time, we thought that the best thing to do was plaster our telephone number on every piece of paper and membership card, but that has come back to bite us,” says Elliott. Furthermore, 40% of customers contact the organisation via email, an admittedly “horrible experience.”
He adds: “We are trying not to make the mistake of creating infinite loops for customers to fall into, and we want to educate them to make the right choice. We have created a digital-first portal to triage their contact, and that could involve an urgent phone call or an outbound scheduled call.”
We’ve seen a massive digital transformation, and there is a big opportunity in private healthcare as we move to proactive health management
Bupa Global’s LivePerson platform, established before the pandemic, has enhanced its connection with customers leading to a tenfold increase in satisfaction levels. But, as live interactions – even phone calls – are “hard to manage,” Elliott says digital chat “is the answer,” whether via WhatsApp or WeChat in China. “It has to be asynchronous,” he argues.
To better organise the urgency of customer needs, Bupa Global has “put a lot of time and money” into automated systems and conversational artificial intelligence. “We want to build a trusted relationship with our customers, and so improving natural language processing capabilities is key,” adds Elliot.
Alice Pan, chief medical officer and global head of health operations at Bima, a Swedish company that delivers health and insurance services in emerging markets, agrees that developing digital services is what patients and practitioners want. Bima is creating an asynchronous chat function, having been encouraged by the digital maturity of its customers.
The organisation, which operates in nine markets in Asia and Africa, offered a telemedicine service during the pandemic, and it quickly became customers’ preferred channel for first contact, with over half (58%) ranking it top.
While this was a surprise for Pan and her team, completely “shattering preconceptions,” it validated a shift to more digital solutions. And in time, with the customer data gathered from digital interactions, Bima is aiming to provide a more preventative, proactive and personalised service.
“We are getting to know our customers better, and we are collecting data to serve them better,” says Pan. “For the first six months of the pandemic, we learnt a lot, and it was tough; it was all reactive.
“It wasn’t until the latter half of 2020 that we started to think more strategically about what the pandemic meant for mobile health and Bima. Now, though, we have a clear plan of how we can grow in the next five years. “And,” she adds, “it’s exciting, especially for our customers.”
This article, sponsored by Vonage, was first published on Raconteur in December 2021
For decades, the majority of organizations have, in one way or another, told anyone who would listen that “people are our greatest asset.” Clichéd as the phrase may be, its veracity is being tested as this hybrid-working world has shifted the balance of power away from leaders toward staff.
For some people, watching efforts other employers have made to offer flexible-working perks to attract and retain talent has made the meager efforts of their own employer even more grating.
This article was first published on DigiDay’s WorkLife platform in December 2021 – to continue reading please click here.
In a world where change is the only constant, leaders must be authentic, tech-savvy and human. They have to prepare for the next crisis by empowering employees so their businesses are more agile and resilient
Be honest, how has the coronavirus pandemic changed you?
For most of us, it is only now – more than 18 months after the pandemic hit and as some semblance of normality returns – that we finally have the headspace to reflect properly on this question, answer it truthfully and inspect the mental scars, having been in survival mode for so very long.
Spare a thought, then, for business leaders who, alongside any personal struggles, have been forced to steer their organisations out of choppy waters while faced with cascades of disruption.
The list includes supply chain problems, geopolitical issues, increased pressure to recruit and retain top talent in the so-called ‘great resignation’ age, and the need to engage with a range of stakeholders to facilitate an accelerated digital transformation. They don’t teach this stuff at business school and many will have felt out of their depth, understandably.
The torrents of chaos have eroded everyone to a degree. And businesses and laggard leaders who have not kept up with the waves of change have, alas, been swept away. The response to Covid-19 necessitated the locking down of people, but paradoxically it opened minds. As a result, in the post-pandemic wash-up, the world looks and feels different.
For instance, videoconferencing technology’s rapid advancement or adoption has enabled businesses to communicate to colleagues and customers, and somehow brought people closer together. Moreover, there is something thrillingly democratising about everyone having the same-size square box on Zoom, Teams or Google Meet, whether a chief executive or a 21-year old, fresh out of university.
Cybersecurity and global warming have leapfrogged other concerns for boards and consumers alike. In the afterglow of COP26, ‘ESG strategy’ has become a business buzzword, while actions and transparency speak louder than words. And as many are focused on the environment and governance, is the social element the squeezed middle?
As we tiptoe hopefully out of the worst of the coronavirus crisis, leaders have many important questions to answer. How will hybrid working actually work? What business models need evolving or binning? And, most fundamentally, in a world of constant change, how can greater agility and resilience be achieved?
“The US military phrase VUCA – an acronym for volatility, uncertainty, complexity and ambiguity – captures the world in which we now operate,” says Alan Patefield-Smith, chief information officer of insurers Admiral Group. “Everyone has their favourite worry.”
Paul Szumilewicz, programme director for retail in continental Europe at HSBC, bristles at the concept of ‘resilience.’ He says: “What I’ve seen in the last few years, especially during the pandemic, is that ‘resilience’ is overrated. Too often, we have unrealistic expectations of people and particularly leaders.”
Szumilewicz argues that admitting “we don’t know the answer, but we are working on it” shows strength. “There is a positive shift in leaders to accept that being vulnerable makes us more real, more relatable,” he says.
Citing a 2017 Harvard Business Review paper, he continues: “The single biggest factor that triggers oxytocin [a hormone that plays a role in social bonding] in the brain at work is when a leader, manager or colleague shows vulnerability. Resilience is sometimes not as powerful as we think. Being honest about that can have an even more powerful impact.”
Simon Finch, supply chain director at Harrods, concedes that “there was a lot of scrambling around to make things work” when the coronavirus crisis and, more recently, Brexit fallout exposed operational weaknesses. He posits that businesses were “obsessed with making supply chains as lean as possible” before Covid, moving items around quickly, with minimal stock and expense.
“Coronavirus completely screwed up that approach,” says Finch. “From now on, the supply chain must be more about agility, to cope with volatility and uncertainty, and less about being lean. However, that agility has to be fully supported by technology and data insights.”
Technology alone, though, is not enough. If leaders fail to invest in their people, and that includes themselves, then the much-maligned skills gap will gape even wider. Consider the World Economic Forum estimates that technology will subsume 85m human jobs and 97m new roles will be created in just the next four years. As man, woman and machine work together, leaders should become less robotic and more human.
Indeed, according to Wayne Clarke, founding partner of the Global Growth Institute: “The most essential leadership trait of the 21st century, without a doubt, is empathy. The leaders with the most emotional intelligence will stand out. To better engage staff and improve the employee experience, the most critical question to ask is ‘How do you feel?’”
So go on, be honest.
This article was first published by Raconteur as part of a long-scroll project sponsored by Oliver Wight in November 2021
Country manager of UK and Ireland, Matthew Parker from Vonage, a global business cloud communications leader, shares his thoughts on the key lessons from the recent ‘Reimagining digital customer experience and brand engagement’ roundtable event
At the roundtable (written up here), the passion for customer experience came across from everyone, loud and clear. There were plenty of great statistics in there, too; I love stats. I wrote down seven things during the discussion, and these are my key takeaways.
Humans: We discussed the evolution of humans and how technology has to be intuitive. I think there is a link between humans and smart automation. Certainly, natural language processing and understanding sentiments in emails and messages is an area of investment and innovation. As another classic example, though, you want to know where your parcel is on its journey to your door. It’s a commonly asked, simple question that can be solved by automation. Tracking technology means that humans are not needed, but there are plenty of other things that do require human input and touch.
Trust: Someone mentioned trust. And a few people had different definitions of trust, but the two words I took away, linked to developing consumer trust and loyalty, were security and integrity.
The ecommerce journey: This was another subject. There was a great stat on ecommerce growth: the pandemic spurred a 130% increase in ecommerce adoption. But looking at the ecommerce journey is so important, especially when working out where to remove friction.
Experimentation: Someone said: “Have a go and try digital transformation.” I love that. I attended an Amazon Web Services (AWS) summit a few years ago, and despite that digital transformation had been around for a long time, thousands of people there were wondering where to start. The speaker on stage, from AWS, said: “Just have a go, just have a go, pick your burning platform and just have a go.” In many ways, that’s still going on, which is great to hear.
Brand connection and value exchange: Together these make a potent combination. There has to be something for the customer in return for their data.
The use of data: This final point wraps the session up nicely. Collecting data in itself is not necessarily a bad thing, but it has to have a context in terms of how an organisation will use the data. That’s the essential bit. Then there is the integration of that data in the customer journey. For example, we all get driven mad if we are on an interactive voice response for 20 minutes and then, having filled out the information, the human customer support person asks us the same questions.
This article, sponsored by Vonage, was first published on Raconteur in November 2021
As companies strive toward a frictionless digital experience, they must find ways to improve customer loyalty and trust. How will digital customer experience evolve in the coming year?
The pandemic-induced explosion of ecommerce and the acceleration of digital transformation means that most companies will re-examine and revamp their customer experience strategies and capabilities in the coming year. With customer loyalty increasingly difficult to gain and sustain, pioneering, data-powered technologies will improve the seamlessness of these digital experiences and deliver better brand engagement.
A dozen leaders in the customer experience (CX) space spanning a range of industries – including healthcare, travel, insurance, and banking – met to discuss challenges and solutions, and debate the direction of travel in the coming year.
The lively discussion, supported by Vonage, a global business cloud communications leader, examined customer loyalty and trust, delivering CX with less friction, and how digital CX and brand engagement might develop in the coming year.
The conversation took off with Jack Smith, director of digital at British Airways (BA), who stressed the importance of ‘human touch’ with CX, an even more crucial point in the digital age. He said that BA is both “fortunate and unfortunate” because it is a well-recognised UK organisation.
When Smith joined BA, in 2017, there was much work to do on the digital CX front. “The challenge was that the digital channels didn’t represent the same human touch evident on our flights,” he said. “The tone of voice was robotic, like a booking system, and there was no conversation.”
While chatbots and other digital solutions are popular, Smith warned: “These wonderful bits of technology and digital channels miss the point if you are led by tech; you have to remember there’s a person at the other end.”
Lucy Jones, vice president of clinical at Oviva, noted that organisations now have the challenge of meeting ever-rising customer expectations. These have drastically evolved with the shift to digital platforms for ecommerce and thanks to the acceleration of digital transformation in health and communication since the start of the pandemic. As a result, retaining customer loyalty is perilously tricky.
“Digital loyalty is not like bricks-and-mortar businesses where the cost and complexity of transitioning [to a rival] is enough to buy a little slack,” Jones said. “In the digital space, it’s simple for that alliance to be lost if we are not meeting customer expectations.” Therefore, she added, it is imperative to build trust through “providing a seamless experience, avoiding wait and holding true to your promises.”
Avoiding friction is essential, agreed James Elliott, head of customer and commercial experience at Bupa Global. “We’re desperately trying not to make the mistake of creating infinite loops for customers to fall into,” he said. “We are attempting to educate customers to make the right choice, but still 40% of them want to contact us via email, which is not an optimal, quick experience.
Elliott added: “We want to create a digital-first portal to triage and prioritise customer needs, whether it’s an urgent phone call or a scheduled outbound call at their convenience. What you don’t want is to spend 20 minutes searching through the frequently asked questions and then another 20 minutes finding a customer service telephone number.”
Digital loyalty is effectively achieved through more personalised and omnichannel [experiences], but fundamentally it won’t work just with technology; it has to have an emotional connection with the customer
Educating customers was also high up on the list for Dr Alice Pan, global chief medical officer at Bima,a provider of health and insurance solutions for the emerging middle class in Asia and Africa. Digital technologies, she says, can not only support diagnosis and treatment of health conditions but also enable prevention and wellness promotion.
But there has been a learning curve for Bima as well. Lockdowns and the need for treatments led to Bima offering a telemedicine service in the last year, and the uptake has been incredible. “Our internal research shows that after the first use of telemedicine, the percentage of people selecting it as their preferred channel of accessing healthcare went from 5.8% to 58%,” she said. “It shows that trying something for the first time can shatter preconceptions.”
Conny Kalcher, group chief customer officer at Zurich, identified a “major change” in what customers – especially younger generations – expect from organisations. “They want to buy from brands that do good, not just [those] doing well in business,” she said. When Kalcher took up her new role at the global insurance firm in July 2019, she updated the company’s purpose to be more ambitious and less self-interested.
“It was ‘we are here to protect you,’ but – guess what – all insurance companies are here to protect you,” she said. “It was not a unique message, so we co-created with customers to develop a new, inclusive purpose, which is ‘create a brighter future together.’ The younger parts of our customer base desire not just a brand purpose, but a sense of community. However, if you define your purpose, it’s not just nice words on a piece of paper; you have to live by that purpose.”
However, Dr Anthoula Madden, managing director of customer experience at Accenture, said the supposed digital divide between generations is narrowing. She pointed out that the pandemic triggered a 160% increase in ecommerce from “new or low-frequency users.” She said: “The generational gap around digital seems to be fading away, and more consumers of all ages are very comfortable with shopping online, especially using their smartphones.”
Research from Oviva supported this. Jones said: “I was surprised that 60% of customers across Europe will either mostly or only use a mobile phone for engaging in shopping and interacting with services such as healthcare; and it’s not just those under the age of 25, it’s across the board.”
Additionally, Madden encouraged businesses to invest in technology solutions, but do so in an agile way, testing and learning what might work best. “You need to be prepared to experiment. Fail fast. Just try it out, and if it doesn’t work, try something else.”
For Stephen Gilbert, EMEA loyalty solutions director at Collinson, a company that offers loyalty programme solutions and owns airport lounge and experiences programme, Priority Pass, funding tech projects is not enough. He said: “Digital loyalty is effectively achieved through more personalised and omnichannel [experiences], but fundamentally it won’t work just with technology; it has to have an emotional connection with the customer.”
Gilbert added: “That’s the strategy piece you have to determine. There has to be a perceived value exchange between the customer and the brand. That is one of the keys to a loyalty programme.” But, he warned: “If organisations don’t see this as part of their branding and view it as digital marketing alongside a piece of technology, it will fail.”
What you don’t want is to ask people to remember the first, third and seventh digits of a passcode they have not used in years and leave them in a doom loop of password hell.
That insight resonated with Sue Bradley, director of customer experience delivery at Tui, the world’s largest leisure, travel and tourism company. Tui announced it was investing more in advertising to support the launch of the new ‘Live Happy’ campaign and to drive online sales. Bradley revealed the thoughts behind the recent ‘Live happy’ campaign.
“We wanted ‘Live happy’ to be inspirational,” said Bradley. “Tui offers a wide range of products, as well as the beach package holidays which we’re well known for, we also offer cities, tours cruises and ski. Our customers want to know that they are going to have fun when they go on holiday and at Tui, we help create those moments that make life richer. We also recognise the importance of experience. This week we launched the ‘Makers of happy,’ [referring to] our colleagues who make it memorable and personal for our customers.”
Tui has also released a new smartphone application to guide the customer journey. As well as being able to chat to the team 24/7, the app shows flight information, plus details about transfers including coach number and location. “It makes it far simpler,” said Bradley. “But what we found is more than ever, in this time of a global pandemic, people want that human touch.”
Integrating people into the digital experience was a key focus for most. Kalcher said: “A younger person might not want to talk to an agent, they prefer to find their own way, while other customers might need that personal assurance. So, it’s all about understanding your different customer segments and letting customers choose how to interact with the company.”
Smith concurred that empowering the customer is vital. But some brands miss the mark in this respect. “People often confuse ‘automation’ and ‘digital,’” he said. “They think that digital is a way to remove and automate processes, and it’s not. It can be hugely enabling, but there has to be that human need and human touch.
He added: “For example, if you have a healthcare app that provides the patient with all their details and data, they are empowered. But it doesn’t mean they want to be left alone.”
On the topic of friction, Lisa Scott, chief marketing officer of Banked, a global payments network “built on modern bank rails,” said the Strong Customer Authentication rules, introduced by the Financial Conduct Authority, has meant another layer of verification has slowed the online purchase process in the financial services industry – and perhaps that is no bad thing. The frustration, though, is that there are so many methods of secondary authentication across various apps.
“Do you want that additional verification to be an SMS message notification,” she asked. “Could it be something like your fingerprint or facial recognition? If they can make it simple and quick, and thereby reduce friction, then that’s good. What you don’t want is to ask people to remember the first, third and seventh digits of a passcode they have not used in years and leave them in a doom loop of password hell.”
Looking at how CX might develop in the coming years, Ashish Bhardwaj, senior solutions architect at Informa, emphasised the importance of data. Make sure you gather customer data and compliment it with secondary data,” he said. “You can personalise experiences and make relevant, proactive suggestions for the customer. The use of data and the tone in which it is communicated should be a careful choice from the marketing and communications teams.”
Madden confessed to being a “big fan” of the John Lewis app. “It’s amazing,” she said. “It shows your loyalty card, all your receipts, and it’s quite personalised. As long as I can see some value in engaging with that brand, then I will do so, but if you are a brand that keeps bombarding me with meaningless emails, I will block you.”
Looking further ahead, Mohammad Al-Ubaydli, CEO of Patients Know Best, predicted that sustainability could – and should – feature more prominently in CX, for the greater good. He said of COP26 that he sensed a groundswell of public demand for greater environmentally friendly processes.
Al-Ubaydli said: “When I consider the next 10 years in healthcare, the big question is: with an ageing population, how can you continue to deliver universal coverage? Everyone’s talking about not having enough money to help, but even if there was enough money, there are not enough professionals to look after everyone. The only solution is digital. If a person obtains their test results and knows what to do, it avoids clogging up an appointment with the doctor.
With the COP26 refrain of “keep 1.5 alive” possibly still ringing in his ears, Al-Ubaydli suggested that the desire to embrace digital solutions would be much greater in 20 years, as patients strive for more sustainable – and less wasteful – healthcare. “If we want to be able to afford universal coverage structurally, then you must allow people to have the medical data to look after themselves.”
He added: “About 5% of the vehicles on the UK’s roads are related to the National Health Service. Indeed, 5% of carbon emissions in the developing world are healthcare-related. So, if you can prevent the need to travel, stop the need for operations and so on, that is a serious contribution to reducing carbon. By protecting the patient, you protect the healthcare system, and ultimately you protect the planet.”
Clearly, environmental concerns are one more factor to add to the already complicated world of digital CX, which has undergone incredible evolution in the last couple of years, spurred by the coronavirus fallout. Customers are increasingly demanding, but organisations that fail to keep pace will see brand engagement and loyalty melt away.
This article, sponsored by Vonage, was first published on Raconteur in November 2021
As head of the National Cyber Security Centre, Lindy Cameron believes company leaders must improve preparedness and resilience by educating staff – and themselves
Lindy Cameron is a difficult person to reach. That’s understandable: as CEO of the National Cyber Security Centre (NCSC), she’s at the forefront of the UK’s fight against computer security threats. While it’s tough for a journalist to negotiate an interview, it’s reassuring that she’s dedicated to her task.
The NCSC provides advice and support for public and private sector organisations, helping them avoid computer security threats. Cameron took the helm in October 2020, succeeding inaugural CEO Ciaran Martin, who stepped aside after four years in the job.
Ransomware presents the most immediate danger to the UK
Her assessment of cyber threats, themes and advice should be required reading for CIOs and other members of the C-suite. Indeed, on the rare occasions she has spoken in public since taking up the role, she hasn’t held back.
For instance, in March she warned of the UK’s need to be “clear-eyed about Chinese ambition in technological advancement”. Speaking in her first address as CEO, she chided China’s “hostile activity in cyberspace” while adding that “Russia [is] the most acute and immediate threat” to the country.
The former number two at the Northern Ireland Office has over two decades of experience working in national security policy and crisis management. She was equally forthright and insightful in October’s keynote speech at Chatham House’s Cyber 2021 conference, where she reflected on her first year at the NCSC and identified four key cybersecurity themes. The most alarming is the pervasiveness of ransomware, the scourge of business leaders.
In May, US cloud-based information security company Zscaler calculated that cybercrime was up 69% in 2020. Ransomware accounted for over a quarter (27%) of all attacks, with a total of $1.4 billion demanded in payments. And those figures didn’t include two hugely damaging breaches that occurred in 2021, marking an elevated scope for bad actors.
July’s ransomware attack on multinational remote management software company Kaseya affected thousands of organisations and saw the largest ever ransomware demand of $70 million. The REvil ransomware gang that claimed responsibility for the attack ordered ransoms ranging from a few thousand dollars to multiple millions, although it’s unclear how much was paid. The gang said 1 million systems had been impacted across almost 20 countries. While those numbers are likely to be exaggerated, the attack triggered widespread operational downtime for over 1,000 companies.
The Kaseya incident came two months after the attack on Colonial Pipeline, one of the largest petroleum pipelines in the United States. The attack disabled the 5,500-mile system, sparking fuel shortages and panic buying at gas stations. Within hours of the breach, a $4.4m ransom was paid to DarkSide, an aptly named Russian hacking group. Despite the payment – later recovered – the pipeline was down for a week.
“Ransomware presents the most immediate danger to the UK, UK businesses and most other organisations – from FTSE 100 companies to schools; from critical national infrastructure to local councils,” Cameron told the October conference. “Many organisations – but not enough – routinely plan and prepare for this threat, and have confidence their cybersecurity and contingency planning could withstand a major incident. But many have no incident response plans, or ever test their cyber defences.”
The sheer number of cyberattacks, their broader scope and growing sophistication should keep CIOs awake at night. The latest Imperva Cyber Threat Index score is 764 out of 1,000, nearing the top-level “critical” category. Other statistics hint at the prevalence of cybercrime in 2021: some 30,000 websites on average are breached every day, with a cyberattack occurring every 11 seconds, almost twice as often as in 2019.
Cybersecurity organisation Mimecast reckons six in 10 UK companies suffered such an attack in 2020. In her Raconteur interview, conducted a fortnight after her appearance at Chatham House, Cameron reiterated her concerns.
“Right now, ransomware poses the most immediate threat to UK businesses, and sadly it is an issue which is growing globally,” she says. “While many organisations are alert to this, too few are testing their defences or their planned response to a major incident.”
Organisations can prevent the vast majority of high-profile cyber incidents we’ve seen following guidance we have already issued
Despite the headline-stealing attacks, businesses aren’t doing enough to prepare for ransomware attacks, says Cameron. Cyber risks can and must be managed and mitigated. To an extent, CIOs and chief information security officers (CISOs) are responsible for communicating the potentially fatal threat to various stakeholders.
Cyberattacks are different from other shocks as they aren’t readily perceptible. They are deliberate and can be internal and external. They hit every aspect of an organisation – human resources, finance, operations and more – making them incredibly hard to contain.
“The impact of a ransomware attack on victims can be severe,” Cameron continues, “and I’ve heard powerful testimonies from CEOs facing the repercussions of attacks they were unprepared for. Attacks can affect an organisation’s finances, operations and reputation, both in the short and long term.”
CEOs can’t hide behind their security teams if breached by a cyberattack. Cameron warns that defending against these incidents can’t be treated as “just a technical issue” – it’s a board-level matter, demanding action from the top.
“A CEO would never say they don’t need to understand legal risk just because they have a General Counsel. The same applies to cybersecurity.”
Cybersecurity should be central to boardroom thinking, Cameron adds. “We need to go further to ensure good practice is understood and resilience is being built into organisations. Investing resources and time into putting good security practices into place is crucial for boosting cyber resilience.”
Cameron notes that the NCSC’s guidance, updated in September, will reduce the likelihood of becoming infected by malware – including ransomware – and limit the impact of the infection. It also includes advice on what CIOs, CISOs and even CEOs should do if systems are already infected with malware.
Cameron, who was previously director general responsible for the Department for International Development’s programmes in Africa, Asia and the Middle East, echoes Benjamin Franklin’s famous maxim: “By failing to prepare, you are preparing to fail.”
There’s a wide range of practical, actionable advice available on the NCSC website, she notes.
“One of the key things I have learned in my first year as NCSC CEO is that organisations can prevent the vast majority of high-profile cyber incidents we’ve seen following guidance we have already issued,” she adds.
At the Chatham House event, Cameron acknowledged that small- and medium-sized enterprises are especially vulnerable to cyberattacks. “I completely understand this is getting harder, especially for small businesses with less capability,” she said. “But it is crucial to build layered defences that are resilient to this.”
SMEs are the low-hanging fruit for cybercriminals, as they usually don’t have the budget or the access for sufficient IT support or security. “We appreciate smaller organisations may not have the same resources to put into cybersecurity as larger businesses,” Cameron says.
The NCSC has produced tailored advice for such organisations in its Small Business Guide. This explains what to consider when backing up data, how to protect an organisation from malware, tips to secure mobile devices and the information stored on them, things to bear in mind when using passwords and advice on identifying phishing attacks.
Criminals will seek to exploit a weak point, which could include an SME in a supply chain. Larger organisations, says Cameron, have a “responsibility to work with their suppliers to ensure operations are secured. In the past year, we have seen an increase in supply chain attacks with impacts felt around the world, underlining how widespread supply networks can be.”
Supply chain attacks were another of Cameron’s four key themes at the Chatham House conference. Such vulnerabilities “continue to be an attractive vector at the hand of sophisticated actors and … the threat from these attacks is likely to grow,” she said. “This is particularly the case as we anticipate technology supply chains will become increasingly complicated in the coming years.”
The most infamous recent supply chain attack was on SolarWinds, said Cameron. According to the former CEO and other SolarWinds officials, the breach happened because criminals hacked a key password – it was solarwinds123. This highlights the importance of strong passcodes for companies large and small.
“SolarWinds was a stark reminder of the need for governments and enterprises to make themselves more resilient should one of their key technology suppliers be compromised,” Cameron said at Chatham House.
The two other areas of cyber concern she promoted were the vulnerabilities exposed by the coronavirus and the development of strategically important technology. “We are all increasingly dependent on that technology and it is now fundamental to both our safety and the functioning of society,” she said of the latter.
On the former theme, Cameron said that malicious actors are trying to access Covid-related information, whether vaccine procurement plans or data on new variants.
“Some groups may also seek to use this information to undermine public trust in government responses to the pandemic. The coronavirus pandemic continues to cast a significant shadow on cybersecurity and is likely to do so for many years to come.”
CIOs must keep this in mind as many organisations grapple with post-pandemic ways of working. This involves more remote workers using personal or poorly protected devices on unsecured networks, all of which play into the hands of bad actors.
“Over the past 18 months, many organisations will have likely increased remote working for staff and introduced new online services and devices to stay connected,” says Cameron. “While this has offered a solution for many businesses, it’s vital for the risks to be mitigated so users and networks work securely. Our home-working guidance offers practical steps to help with safe remote working.”
Providing other essential advice, Cameron underlines the importance for organisations of all sizes to build their cyber resilience.
“It’s vital that organisations of all sizes take the right steps to build their cyber resilience. Educating employees is an important aspect of keeping any business secure. Staff can be an effective first line of defence against cyberattacks if they are equipped with the right understanding and feel they can report anything suspicious.”
Businesses should put a clear IT policy in place that guides employees on best practices, while staff should be encouraged to use the NCSC’s “Top Tips for Staff” training package.
“These steps are about creating a positive cybersecurity culture and we believe senior leaders should lead by example,” she adds.
The NCSC’s Board Toolkit is particularly useful for CIOs, designed to help facilitate cybersecurity discussions between board members and technical experts. It will “help ensure leaders are informed and cybersecurity considerations can be integrated into business objectives”.
These conversations are now critical, as advances in artificial intelligence, the internet of things, 5G and quantum computing multiply attack surfaces. Reflecting on the NCSC’s work since its inception five years ago, Cameron says the organisation has achieved a huge amount, including dealing with significant cyber incidents, improving the resilience of critical networks and developing a skills pipeline for the future.
“This is delivering real benefits for the nation, from protecting multinational companies to defending citizens against online harm. However, the challenges we face in cyberspace are always changing, so we can’t rest on our laurels.”
This article was first published in Raconteur’s Future CIO report in November 2021
Companies are increasingly cottoning on to the fact that the video-sharing app, once seen as the preserve of the young, is increasingly a powerful marketing tool to reach all ages
TikTok celebrated its recent fifth birthday by announcing that more than one billion people – almost one-in-eight people on the planet – now use the video-sharing app every month.
And its star is only set to shine brighter: a new social media trends report for 2022 by marketing experts HubSpot and consumer intelligence platform Talkerwalker suggests it will continue to expand and “take over social media”, forcing other brands to adapt. This is based largely on TikTok’s highly personalised feed, which curates different content for each user drawing on known interests as well as previous likes and comments on the platform, instead of simply showing them videos from accounts they have chosen to follow.
Given this colossal global reach and potential, combined with the ability to easily record and edit videos of up to three minutes in-app and then share clips to multiple platforms, it’s no wonder that businesses of all sizes are flocking to the platform. TikTok’s growing corporate appeal, including to B2B companies such as financial and technical services providers, has been boosted by a shift in the user demographic. Once seen almost solely as the preserve of the young, the latest user base statistics show that almost one-in-four users are now over the age of 30.
However, despite this promise, getting started can still be daunting to companies unused to using video as part of their marketing efforts. As inspiration, here are five examples of brands using TikTok in unexpected ways to expand their audiences and boost awareness of their services.
• Sage
In February, Sage – a cloud business company best known for its accounting software – launched the #BOSSIT2021 Challenge, challenging UK small and medium-sized enterprises (SMEs) to use their creativity to showcase their ‘boss it’ moments inside work or out. Over one million companies took the opportunity to show how they were excelling despite the uncertain times. The overall winner was Broken Planet Market, a recycled fabrics clothing company, which documented the struggle to keep up with storage in the one-bedroom flat it is run from after the company ‘blew up’ on TikTok. A podcast, a yoga company and a jewellery business were among the runners-up in the campaign, which won the Best Use of TikTok Ads category at the UK Paid Media Awards.
Sophie Fresco, a TikTok specialist for communications consultants Hotwire Global, says Sage is continuing to build on that initial success. “Following the triumph of the #BOSSIT2021 Challenge, it asked followers to use #SageTellMe and create their own videos and explain how they are an SME without saying they are an SME,” she says. “The hashtag has over 4.5 billion views, so far.”
• Harvard Business Review
The renowned business management magazine posts videos on how to “deal with work, school and life” and has over 1.2 million likes. Its TikTok account is an extension of its global Ascend brand, which targets modern young professionals just starting their careers and is not behind a paywall – unlike the content targeted at more mature workers. Paige Cohen, Ascend’s editor-in-chief, told media trade magazine Digiday that: “We introduce younger people to the brand, help them build better habits, help them make better career decisions. And when the day comes that they’re more in the middle of their careers instead of at the beginning, they will turn to the Harvard Business Review content.” She, and other editors, are the faces seen on TikToks on subjects including interview hacks and tips, and Halloween-themed resumé killers to give “more personality and connection to the brand”.
• Gymshark
“On TikTok, you’ve got to put entertainment and comedy value before your product,” advises Harvey Morton, digital expert and founder of Harvey Morton Digital. He singles out Gymshark, a British fitness clothing and accessories brand which posts content designed to help its users stay active, as using the platform well. “They have built up a large following from posting consistent, quality videos from workouts, workout memes and inspiration,” he says.
Playfulness seems to be the winning ingredient. Gymshark’s profile description states: “Nothing to do with sharks. Something to do with the gym.” On TikTok, the brand has 3.4 million followers, and its irreverent videos about life in the gym – including men wearing crop tops to work out and pet dogs obediently watching their owners lift weights – have amassed more than 51 million likes.
• Marks and Spencer
M&S dates back to 1884, but its food division has enhanced its modernity by entering the TikTok scene and using the self-parodying profile description “This is not just any TikTok page…”, in a nod to the brand’s famous marketing tagline. By leveraging the reputation of own-brand sweet favourite Percy Pig, piggybacking #FoodTikTok and responding to viral trends and news, M&S Food has attracted 133,000 followers and over 2.3 million likes. A recent video for Hallowe’en, which showed Percy Pig and friends doing an amusing ‘pumpkin workout’ to a spooky song, generated over 110,000 plays in less than a week.
• Ryanair
The budget airline offers a perfect example of how a sense of humour can trigger a surge in customer engagement and brand presence on the platform. The consistency and tone of Ryanair’s TikTok output has attracted over one million followers. The formula is simple – often images and footage of its planes with superimposed human facial features, or cabin crew sharing common thoughts – but very effective. Set to funky music, the results are amusing but subtly keep attention focused on the airline’s branding and core product of low-priced flights across Europe.
• Miss Excel
Used well, TikTok can raise the profile of individual entrepreneurs, too. For example, Kat Norton – aka Miss Excel – has danced her way to becoming a full-time spreadsheet influencer by making Microsoft Excel “fun”. Having attracted over 652,000 followers and had one video go viral with over three million views, she has given up her day job as a consultant to focus on being Miss Excel.
She mostly posts clever dance videos containing shortcuts, tips and tricks for the masses, with a subtle message to seek out her courses. Normally, how-to videos are step-by-step posts, possibly with screenshots with helpful arrows. Not so Miss Excel. The message for other businesses is that it’s not just what you do, it’s how you frame it. Even the dullest of subject matters can become fun and excite with a quirky twist.
“You have to have an element of polarity,” Norton told Quartz, when asked what makes a successful TikTok profile. “When you take something as boring as Excel and something so different like dancing and combine them… people are flabbergasted.
Joining the TikTok revolution
So, now we’ve shown a snapshot of how other businesses are embracing the TikTok opportunity, why should yours join them? Top of the long list of reasons to post on the social media platform are that it’s free to use and videos can be as short as 15 seconds in length, so content can be produced and published quickly. Crucially, you needn’t be a big brand or have a big budget to make TikTok a success.
Additionally, Jon Abrahams, global managing director of virtual office provider Rovva and a big fan of TikTok, suggests bearing in mind that while the playful nature of the platform is forcing brands to be more innovative, quality rather than quantity of content is still key.
“It’s important to remember that your business’s TikTok account is essentially an extension of your brand, and jumping on trends that don’t fit with your core purpose and values can make your response appear out of place,” warns Abrahams. “This can negatively impact engagement with your brand. Essentially, don’t try to do everything that’s trending; if it’s not in line with your brand personality, leave it.”
Lastly, remember TikTok’s stated mission to “inspire creativity and bring joy”. In this spirit, businesses should not be afraid to experiment or try doing things differently. And certainly, they ought not shy away from being either bold or quirky with their videos. While there may be an element of trial and error to begin with, those that craft a winning TikTok marketing strategy will discover it can pay off, handsomely.
This article was first published on First Word Media in November 2021
Private sector leaders are wary about sharing data, but if the government offers guidance on artificial intelligence, citizens will benefit from a spirit of innovation
The UK could build a smarter state, improving public services by connecting data from various disparate sources. This will demand greater data sharing between different branches of government – Whitehall, councils, regulators and emergency services – and collaboration between the public and private sectors.
Working together and sharing data in an open, transparent and secure manner will drive innovation through artificial intelligence and ultimately enable and empower citizens. But progress is stalling in the private sector, due to a combination of poor data literacy at the leadership level, fears of ceding a competitive advantage, and a general wariness of unintended consequences. How, then, can the public sector tap into external data sources and encourage a more collaborative spirit?
While there is no simple answer, the government’s National AI Strategy, published in late September, offers some guidance and encouragement for business leaders. The document, which sets out a 10-year plan to make the country a “global AI superpower”, is the country’s first package solely focused on AI and machine learning.
Chris Philp, digital minister at the Department for Digital, Culture, Media and Sport, is confident the publication will accelerate the development of AI and spark collaboration between public and private sectors. “We want to make sure that there are clear rules, applied ethical principles and a pro-innovation regulatory environment that can create tech powerhouses dotted across the country with the most supportive business environment in the world,” says the Croydon South MP.
He hopes the new strategy will help narrow the skills gap to take advantage of the AI opportunity. And while data sharing is essential, standardisation is just as important; unless data is collected and managed according to common, robust rules, it might be unreliable, which directly impacts on outcomes for the citizen.
Matthew O’Kane is multinational IT consultant Cognizant’s global head of AI solutioning. While he welcomes the National AI Strategy, he argues that the government should take the lead in dialling up collaboration and openness.
“The government can and should set an example in the AI space by ensuring seamless data sharing across government departments,” he says. “Data is the fuel that powers AI, so through the democratisation of data across government, leaders would be able to maximise the potential to extract value from AI investments.”
Fakhar Khalid, chief scientist at Sensat, a cloud-based 3D interactive virtual engineering platform, agrees, and believes universities should open their doors, too. “A clear mindset change is needed from the top down,” he says. “Government must encourage risk in innovation and provide supportive infrastructure and resources to organisations that are willing to take such calculated risks to propel the UK as the global leader in AI innovation.”
According to Khalid, not only are strong, open and transparent collaborative platforms needed within central and local government, but there is also an urgent requirement for more academic research to impact the public and private sectors.
“While the government must lead the country by example, academia needs to invest more in ensuring their higher education research is fed to the industry more often than it currently does. The UK has a strong academic foundation but is slow to turn those into any commercial success.”
Dr Mahlet Zimeta, head of public policy at the Open Data Institute, acknowledges that business leaders tend to “hoard” data, but argues that if sharing is done sensitively and sensibly, everyone stands to benefit.
“Organisations are often concerned about unanticipated use cases for their data and who might gain value from it,” she says. “They are nervous because they don’t know what business model to use. It’s difficult, as most use cases only arise when the data has been made available – it’s a chicken-and-egg scenario.”
However, Zimeta points out that there has recently been a “step change in data sharing”, with a range of industries and sectors collaborating to help the response to the coronavirus crisis. There was truly an international effort; for example, science journals changed their subscription models, allowing open access to their papers to accelerate the speed of research and development.
“It was exciting and shows the benefits to society and the economy when more data is accessible – and as far as I know, no businesses went bankrupt as a result of making their data available.” Finally, while Zimeta calls for more cross-sector collaboration to build a smarter state, she says it’s important not to forget another potential collaborator: citizens themselves. “It’s often presented as ‘private and public’, but civil society is a crucial innovator. This data is vital, too.” She adds: “We need to start thinking about a three-way collaboration.”
Data collaborators, it’s over to you.
This article first appeared in Raconteur’s special report, Building a smarter state and improving public services with connected data, sponsored by Civica, in November 2021
Oliver Pickup 