Will 2023 be the year we stop idolizing tech entrepreneurs?

In Ancient Rome, where the public was enthralled by celebrity culture and helped elevate and sink reputations, 2022 would have been labeled an annus horribilis for cultish business leaders. 

Given the recent fall from eminence of several headline-generating bosses, could 2023 be the year people – including investors – finally become more careful not to be hoodwinked by technology entrepreneurs and even snub them altogether? Moreover, have we reached “peak idolatry of innovators,” as suggested by Scott Galloway, clinical professor of marketing at New York University Stern School of Business?

Galloway calculated that the wealthiest leader in the tech space had a 33% chance of being named Time magazine’s person of the year. However, the “gross, nonsensical adoration” of celebrity innovators may have reached the pinnacle after “a tough couple of months for the ‘Church of Technology,’” he added. 

The full version of this article was first published on Digiday’s future-of-work platform, WorkLife, in January 2023 – to read the complete piece, please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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