Are metaverse meetings the answer to engaging hybrid workers?

Meetings culture for hybrid workers is broken, according to recent reports and analyses. Some 43% of 31,000 workers polled from across 31 countries by Microsoft earlier this year said they don’t feel included in meetings. Some organizations are turning to the metaverse to make meetings more engaging. But can that really be the answer long term?

Despite its current low level of capability, numerous organizations have embraced the metaverse for meetings and not just for novelty value. One such business is Battenhall, which has created working spaces for employees in Meta’s Horizon Workrooms — a virtual reality meeting space it has developed — and an online game platform Roblox. “Meetings are one of the things that [the metaverse] is particularly useful for right now,” said London-based founder and CEO Drew Benvie.

For the last ten months, Benvie has used weekly team meetings in the metaverse. “Staff members reported that it increases feelings of togetherness for those working from home over traditional phone calls or video meetings,” he said. “While the metaverse is generally considered to be in its infancy … it makes Zoom calls feel prehistoric.”

Moreover, it’s what many workers want, especially younger cohorts. So finds Owl Labs’ new State of Hybrid Work report, which polled over 2,000 full-time U.K. employees. Indeed, 42% of 18- to 24-year-olds said they want an office metaverse, and a further 23% would be keen to work in VR. 

However, plenty of skeptics lurk. “I don’t think the metaverse will solve any of the issues [around engaging remote workers],” said Ariel Camus, founder and CEO of Microverse, a school that trains software engineers. “In fact, I think it will create new problems because there are new technological barriers for people to join and participate as equals in meetings.”

The full version of this article was first published on DigiDay’s future-of-work platform, WorkLife, in October 2022 – to read the complete piece, please click HERE.

How Meta is redesigning the way its distributed employees work together

For most companies, figuring out what workplace model best suits their workforces and organizational needs will be an ongoing process of trial and error that will iterate over the next few years. Meta is no exception.

Unlike its big-tech counterparts Apple and Google, Meta is pushing forward with its remote, decentralized working model. In March many of its senior leadership team reportedly spread out to work from a range of locations beyond its Silicon Valley headquarters including New York, Hawaii, the U.K. and Israel.

That’s a strategy that won’t be without its headaches. But Meta’s senior leadership is laser-focused on ironing out any inevitable kinks.

Establishing what different challenges occur for distributed teams versus teams that are physically together in one office location is a priority. And finding the right balance between in-person and remote work will require some experimentation.

This article was first published on DigiDay’s future-of-work platform, WorkLife, in September 2022 – to read the complete piece, please click HERE.

How to fix the metaverse’s sexual harassment problem (and make ‘metawork’ a reality)

Since Meta – the tech titan formerly known as Facebook – revealed last year that it would invest heavily in the metaverse, there has been massive enthusiasm about the possibilities of this nascent technology, not least in a future-of-work capacity. 

Indeed, at the end of July, a study by Grand View Research predicted the booming metaverse market will reach $6.8 trillion by 2030. However, alarming recent data indicates that almost two-thirds of adults believe metaverse technologies will enable sexual harassment.

national tracking poll by business-intelligence company Morning Consult, published in March, found that 61% of 4,420 U.S. adults were concerned about this specific subject. Women seem most worried about it, with 41% of female respondents saying they have “major” concerns, compared to 34% of males. 

The same research showed that 79% of adults are worried about the tracking and misuse of personal data in the metaverse. Add in the numerous articles written about people’s personal experiences of harassment in the metaverse, and it’s clear there is a deep-rooted trust issue that business leaders should consider before funding metaverse worlds for employees, whether onboarding staff, hosting events, or meetings.

This article was first published on DigiDay’s future-of-work platform, WorkLife, in August 2022 – to read the complete piece, please click HERE.