Organizations are over-relying on stereotypes to try and understand what makes them tick in the scramble to attract and retain the best young talent.
Sure, Generation Zers have unique perspectives on careers and how to succeed in the workforce that differs from previous generations, but in the race to better understand an entire generation, important details are falling through the cracks.
For instance, Gen Z bore the brunt of the criticism for harboring so-called lazy work ethics like “quiet quitting.” But that falls short of the full truth, talent execs have asserted.
Meanwhile, new research has emerged that disproves another myth: that Gen Zers don’t want to work in an office, ever. It turns out a large proportion does want to experience in-person workplace environments. Indeed, 72% of 4,000 U.K. Gen Zers said they want to be in the office between three and five days a week, according to research published in September by Bright Network, a graduate careers and employment firm.
The full version of this article was first published on DigiDay’s future-of-work platform, WorkLife, in October 2022 – to read the complete piece, please click HERE.
Oliver Pickup 