WTF is Pleasanteeism?

You’ve heard of presenteeism, but a new and arguably even more troubling related term is now entering the business lexicon: pleasanteeism.

As businesses chisel their hybrid-working strategies, employees are being forced back into offices. And while many relish the opportunity to converse and collaborate with colleagues in person, for some, this cheery attitude belies underlying fears about returning to work, money troubles, and mental health woes. As a result, people are suffering in silence.

“Pleasanteeism is the sense that we always have to display our best self and show that we are OK regardless of whether we’re stressed, under too much pressure, or in need of support,” said Shaun Williams, CEO and founder of insurance firm Lime Global, who invented the term in August 2021. 

This article was first published on DigiDay’s future-of-work platform, WorkLife, in May 2022 – to continue reading please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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