Bookshelf: Lynda Gratton on why design is central to making hybrid returns work for everyone

Hundreds if not thousands of organizations have revealed their hybrid working strategies in the last few weeks, with varying volumes of fanfare. Clearly, these plans are works in progress, given the colossal shift — for many — from the old normal. And it’s also apparent that there is no blueprint for success. Or is there?

Lynda Gratton, a professor of management practice at London Business School and the founder of HSM, the future-of-work research consultancy, is known for her work on organizational behavior. And in her latest book, “Redesigning Work: How to Transform Your Organization and Make Hybrid Work for Everyone,” she offers a four-step process to success: understand what matters: reimagine the future, model and test and, finally, act and create. But perhaps the most crucial advice is delivered in the book’s dedication: “To all those who are bold enough to redesign work.” 

This article was first published on DigiDay’s WorkLife platform in April 2022 – to continue reading please click here.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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