The late American poet Maya Angelou once opined: “I have found that among its other benefits, giving liberates the soul of the giver.” But are these wise words being heeded in 2023?
It would be logical to assume that during a cost-of-living crisis and a global financial crash looming, people would be less willing to donate their money to charitable causes. How uplifting, then, that new data from employee well-being platform Juno suggests people are being driven by their hearts rather than heads and assisting, despite the challenging economic climate.
More than 10% of the platform’s users have opted to donate their benefits to charitable causes to date rather than using their credits – allocated monthly by their employer, which can be spent on over 10,000 products, services, and experiences – to treat themselves.
Further, in the first two months of this year, the total value of benefits donated more than doubled (111%) compared to the last two months of 2022.
The full version of this article was first published on Digiday’s future-of-work platform, WorkLife, in March 2023 – to read the complete piece, please click HERE.
Oliver Pickup 