How hybrid working is failing due to poor execution

Few leaders can say they have perfected hybrid working at their organization. The evolution from pre-pandemic working methods was always going to be messy and stressful, and a steep learning curve. With no one-size-fits-all, off-the-shelf solution, the scale and logistics of making a hybrid strategy work have been headache-inducing for many.

In a desperate attempt to ease the pain, and with dark clouds of a financial crisis looming, many employers, twitching from productivity paranoia, have retreated to old ways and imposed return-to-work mandates rather than persevering, opting to treat the symptom rather than the root cause of the problem.

But hybrid working is failing due to poor execution rather than as a concept — and that lack of success is primarily down to leadership — according to a global pulse survey by business consultancy Gartner, which questioned 330 HR leaders across a range of industries. So in that sense, will such RTO diktats not be regressive and more damaging in the longer term?

Gartner’s data shows 69% of business leaders have expressed concerns about collaboration, culture, creativity, and engagement. Little wonder more office-centric workforce strategies have been written up frantically. Further, 54% of human resources leaders reckoned their employees are less connected to their organizations than before the coronavirus crisis.

However, those who believe returning to the office will boost staff productivity, visibility, and loyalty are failing to realize and address the underlying issue.

The full version of this article was first published on Digiday’s future-of-work platform, WorkLife, in February 2023 – to read the complete piece, please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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