How Gen Z is driving the sustainable commuting movement

Has your commuting method – if you still go into the office – evolved since the pandemic?

As society lurched from the coronavirus crisis to the climate emergency, the heat was turned up on employers and employees to be more eco-conscious. And new research suggests that the youngest generation in the global workforce, Gen Z, is doing the most to lead a sustainable commuting movement. 

The study, unveiled in late November by e-bike engineers Swytch Technology, found that 37% of Gen Zers in the U.K. now walk or cycle to work. Further, 43% of the same cohort said they would change to an electric-powered mode of transport in the next few years because fossil fuels damage the environment. 

Admittedly, the organization behind the study had an obvious agenda – and it is worth noting that the sample size was 2,003, of which only 210 were Gen Zers – but sustainable commuting does appear to have gathered momentum recently. 

There is an opportunity for employers to develop their green credentials and attract and retain Gen Z talent by subsidizing sustainable commuting. Consider that a BUPA study from late 2021 found that 64% of 18 to 22 years olds in the U.K. thought it was important for their employers to act sustainably. And more than half said they would resign if they did not do so. 

The full version of this article was first published on DigiDay’s future-of-work platform, WorkLife, in December 2022 – to read the complete piece, please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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