How this company is encouraging employees to create in-office FOMO to entice their colleagues back

The carrot and the stick have, respectively, been dangled and wielded to tempt or force workers back to the office, with varying success. So far, neither approach has worked that well. There is limited appetite for incentives like free yoga and chai lattes, or a team lunch on Fridays. And the stick approach is spurring people to leave.

Global mobility and food-delivery company Bolt has embraced a third approach: generating fear of missing out (FOMO).

Speaking during a recent round table event organized by messaging platform Slack in London, Mathis Bogens, Bolt’s head of internal communications, said he encourages staff in the office to post about having a great time on the organization’s Slack channels, to stoke jealousy in remote workers.

“We use FOMO. This is the easiest way,” he said. “You just share photographs of how much fun it is to be at the office,” he said. “For example, we will go out as a team and order pints and good food, enjoy it together, and share lots of photos on Slack. So those people who decided not to come to the office don’t feel good.”

The full version of this article was first published on DigiDay’s future-of-work platform, WorkLife, in November 2022 – to read the complete piece, please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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