How technology can help millions of seasonal affective disorder sufferers this winter

Seasonal affective disorder (SAD) affected 10 million people in the U.S. alone in 2019. And the knock-on effect on a person’s mental health and by extension – their job and productivity – can be substantial. But are organizations sensitive enough to their needs? And how can technology help?

Yvonne Eskenzi, the owner of London-based cybersecurity agency Eskenzi PR, has suffered from SAD since childhood and said the onset of SAD is unmistakable. “You can smell the air change and temperature,” she said. “Then you notice the days becoming shorter and darker at night, which triggers a deep sense of foreboding, sadness and anxiety.” 

Eskenzi added that she feels less creative, foggy-headed, and nowhere near as sociable as usual in a work setting. HR departments must be proactive about treating SAD in colder, darker regions. But is enough being done?

This article was first published on DigiDay’s future-of-work platform, WorkLife, in October 2022 – to read the complete piece, please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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