WTF is a digital HQ?

Pandemic-induced lockdowns forced many industries to dial up their digital capabilities rapidly. However, thanks to the marvels of technology, we learned that communication and collaboration were possible without being physically present with colleagues, even if “you’re on mute” was an all-too-familiar refrain.

But now that most businesses are firming up their post-pandemic strategies, with numerous organizations around the globe opting for a hybrid-working model, how can leaders strike the right balance between in-office and remote work? 

In a digital-first, post-pandemic world, the physical office is no longer the key place that people connect, it could be argued. Could the answer be a futuristic-sounding digital headquarters with no proximity bias, where communication is transparent and the culture thrives? What many are referring to as a digital HQ?

This article was first published on DigiDay’s future-of-work platform, WorkLife, in June 2022 – to continue reading please click HERE.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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