Go Flux Yourself: Navigating the Future of Work (No. 22)


TL;DR: October’s Go Flux Yourself explores the epidemic of disconnection in our AI age. As 35% of Britons use smart doorbells to avoid human contact on Hallowe’en, and children face 2,000 social media posts daily, we’re systematically destroying the one skill that matters most: genuine human connection.

Image created on Midjourney

The future

“The most important single ingredient in the formula of success is knowing how to get along with people.”

Have we lost the knowledge of how to get along with people? And to what extent is an increasing dependence on large language models degrading this skill for adults, and not allowing it to bloom for younger folk?

When Theodore Roosevelt, the 26th president of the United States, spoke the above words in the early 20th century, he couldn’t have imagined a world where “getting along with people” would require navigating screens, algorithms, and artificial intelligence. Yet here we are, more than a century after he died in 1919, rediscovering the wisdom in the most unsettling way possible.

Indeed, this Hallowe’en, 35% of UK homeowners plan to use smart doorbells to screen trick-or-treaters, according to estate agents eXp UK. Two-thirds will ignore the knocking. We’re literally using technology to avoid human contact on the one night of the year when strangers are supposed to knock on our doors.

It’s the perfect metaphor for where we’ve ended up. The scariest thing isn’t what’s at your door. It’s what’s already inside your house.

Princess Catherine put it perfectly earlier in October in her essay, The Power of Human Connection in a Distracted World, for the Centre for Early Childhood. “While digital devices promise to keep us connected, they frequently do the opposite,” she wrote, in collaboration with Robert Waldinger. part-time professor of psychiatry at Harvard Medical School. “We’re physically present but mentally absent, unable to fully engage with the people right in front of us.”

I was a contemporary of Kate’s at the University of St Andrews in the wilds of East Fife, Scotland. We both graduated in 2005, a year before Twitter launched and a year after “TheFacebook” appeared. We lived in a world where difficult conversations happened face-to-face, where boredom forced creativity, and where friendship required actual presence. That world is vanishing with terrifying speed.

The Princess of Wales warns that an overload of smartphones and computer screens is creating an “epidemic of disconnection” that disrupts family life. Notably, her three kids are not allowed smartphones (and I’m pleased to report my eldest, aged 11, has a simple call-and-text mobile). “When we check our phones during conversations, scroll through social media during family dinners, or respond to emails while playing with our children, we’re not just being distracted, we are withdrawing the basic form of love that human connection requires.”

She’s describing something I explored in January’s newsletter about the “anti-social century”. As Derek Thompson of The Atlantic coined it, we’re living through a period marked by convenient communication and vanishing intimacy. We’re raising what Catherine calls “a generation that may be more ‘connected’ than any in history while simultaneously being more isolated, more lonely, and less equipped to form the warm, meaningful relationships that research tells us are the foundation of a healthy life”.

The data is genuinely frightening. Recent research from online safety app Sway.ly found that children in the UK and the US are exposed to around 2,000 social media posts per day. Some 77% say it harms their physical or emotional health. And, scariest yet, 72% of UK children have seen content in the past month that made them feel uncomfortable, upset, sad or angry.

Adults fare little better. A recent study on college students found that AI chatbot use is hollowing out human interaction. Students who used to help each other via class Discord channels now ask ChatGPT. Eleven out of 17 students in the study reported feeling more isolated after AI adoption.

One student put it plainly: “There’s a lot you have to take into account: you have to read their tone, do they look like they’re in a rush … versus with ChatGPT, you don’t have to be polite.”

Who needs niceties in the AI age?! We’re creating technology to connect us, to help us, to make us more productive. And it’s making us lonelier, more isolated, less capable of basic human interactions.

Marvin Minsky, who won the Turing Award back in 1969, said something that feels eerily relevant now: “Once the computers get control, we might never get it back. We would survive at their sufferance. If we’re lucky, they might decide to keep us as pets.”

He said that 56 years ago. We’re not there yet. But we’re building towards something, and whether that something serves humanity or diminishes it depends entirely on the choices we make now.

Anthony Cosgrove, who started his career at the Ministry of Defence as an intelligence analyst in 2003 and has earned an MBE, has seen this play out from the inside. Having led global teams at HSBC and now running data marketplace platform Harbr, he’s witnessed first-hand how organisations stumble into AI adoption without understanding the foundations.

“Most organisations don’t even know what data they already hold,” he told me over a video call a few weeks ago. “I’ve seen millions of pounds wasted on duplicate purchases across departments. That messy data reality means companies are nowhere near ready for this type of massive AI deployment.”

After spending years building intelligence functions and technology platforms at HSBC – first for wholesale banking fraud, then expanding to all financial crime across the bank’s entire customer base – he left to solve what he calls “the gap between having aggregated data and turning it into things that are actually meaningful”.

What jumped out from our conversation was his emphasis on product management. “For a really long time, there was a lack of product management around data. What I mean by that is an obsession about value, starting with the value proposition and working backwards, not the other way round.”

This echoes the findings I discussed in August’s newsletter about graduate jobs. As I wrote then, graduate jobs in the UK have dropped by almost two-thirds since 2022 – roughly double the decline for all entry-level roles. That’s the year ChatGPT launched. The connection isn’t coincidental.

Anthony’s perspective on this is particularly valuable. “AI can only automate fragments of a job, not replace whole roles – even if leaders desperately want it to.” He shared a conversation with a recent graduate who recognised that his data science degree would, ultimately, be useless. “The thing he was doing is probably going to be commoditised fairly quickly. So he pivoted into product management.”

This smart graduate’s instinct was spot-on. He’s now, in Anthony’s words, “actively using AI to prototype data products, applications, digital products, and AI itself. And because he’s a data scientist by background, he has a really good set of frameworks and set of skills”.

Yet the broader picture remains haunting. Microsoft’s 2025 Work Trend Index reveals that 71% of UK employees use unapproved consumer AI tools at work. Fifty-one per cent use these tools weekly, often for drafting reports and presentations, or even managing financial data, all without formal IT approval.

This “Shadow AI” phenomenon is simultaneously encouraging and terrifying. “It shows that people are agreeable to adopting these types of tools, assuming that they work and actually help and aren’t hard to use,” Anthony observed. “But the second piece that I think is really interesting impacts directly the shareholder value of an organisation.”

He painted a troubling picture: “If a big percentage of your employees are becoming more productive and finishing their existing work faster or in different ways, but they’re doing so essentially untracked and off-books, you now have your employees that are becoming essentially more productive, and some of that may register, but in many cases it probably won’t.”

Assuming that many employees are using AI for work without being open about it with their employers, how concerned about security and data privacy are they likely to be?

Earlier in the month, Cybernews discovered that two AI companion apps, Chattee Chat and GiMe Chat, exposed millions of intimate conversations from over 400,000 users. The exposed data contained over 43 million messages and over 600,000 images and videos.

At the time of writing, one of the apps, Chattee, was the 121st Entertainment app on the Apple App Store, downloaded over 300,000 times. This is a symptom of what people, including Microsoft’s AI chief Mustafa Suleyman (as per August’s Go Flux Yourself), are calling AI psychosis: the willingness to confide our deepest thoughts to algorithms while losing the ability to confide in actual humans.

As I explored in June 2024’s newsletter about AI companions, this trend has been accelerating. Back in March 2024, there had been 225 million lifetime downloads on the Google Play Store for AI companions alone. The problem isn’t scale. It’s the hollowing out of human connection.

Then there’s the AI bubble itself, which everyone in the space has been talking about in the last few weeks. The Guardian recently warned that AI valuations are “now getting silly”. The Cape ratio – measuring cyclically adjusted price-to-earnings ratios – has reached dotcom bubble levels. The “Magnificent 7” tech companies now represent slightly more than a third of the whole S&P 500 index.

OpenAI’s recent deals exemplify the circular logic propping up valuations. The arrangement under which OpenAI will pay Nvidia for chips and Nvidia will invest $100bn in OpenAI has been criticised as exactly what it is: circular. The latest move sees OpenAI pledging to buy lots of AMD chips and take a stake in AMD over time.

And yet amid this chaos, there are plenty of people going back to human basics: rediscovering real, in-person connection through physical activity and genuine community.

Consider walking football in the UK. What began in Chesterfield in 2011 as a gentle way to coax older men back into exercise has become one of Britain’s fastest-growing sports. More than 100,000 people now play regularly across the UK, many managing chronic illnesses or disabilities. It has become a sport that’s become “a masterclass in human communication” that no AI could replicate. Tony Jones, 70, captain of the over-70s, described it simply. “It’s the camaraderie, the dressing room banter.”

Research from Nottingham Trent University found that walking footballers’ emotional well-being exceeded the national average, and loneliness was less common. “The national average is about 5% for feeling ‘often lonely’,” said professor Ian Varley. “In walking football, it was 1%.”

This matters because authentic human interaction – the kind that requires you to read body language, manage tone, and show up physically – can’t be automated. Princess Catherine emphasises this in her essay, citing Harvard Medical School’s research showing that “the people who were more connected to others stayed healthier and were happier throughout their lives. And it wasn’t simply about seeing more people each week. It was about having warmer, more meaningful connections. Quality trumped quantity in every measure that mattered.”

The digital world offers neither warmth nor meaning. It offers convenience. And as Catherine warns, convenience is precisely what’s killing us: “We live increasingly lonelier lives, which research shows is toxic to human health, and it’s our young people (aged 16 to 24) that report being the loneliest of all – the very generation that should be forming the relationships that will sustain them throughout life.”

Roosevelt understood this instinctively over a century ago: success isn’t about what you know or what you can do. It’s about how you relate to other people. That skill – the ability to truly connect, to read a room, to build trust, to navigate conflict, to offer genuine empathy – remains stubbornly, beautifully human.

And it’s precisely what we’re systematically destroying. If we don’t take action to arrest this dark and deepening trend of digitally supercharged disconnection, the dream of AI and other technologies being used for enlightenment and human flourishing will quickly prove to be a living nightmare.

The present

Image runner’s own

As the walking footballers demonstrate, the physical health benefits of group exercise are sometimes secondary to camaraderie – but winning and hitting goals are also fun and life-affirming. In October, I ran my first half-marathon in under 1 hour and 30 minutes. I crossed the line at Walton-on-Thames to complete the River Thames half at 1:29:55. A whole four seconds to spare! I would have been nowhere near that time without Mike.

Mike is a member of the Crisis of Dads, the running group I founded in November 2021. What started as a clutch of portly, middle-aged plodders meeting at 7am every Sunday in Ladywell Fields, in south-east London, has grown to 26 members. Men in their 40s and 50s exercising to limit the dad bod and creating space to chat through things on our minds.

The male suicide rate in the UK in 2024 was 17.1 per 100,000, compared to 5.6 per 100,000 for women, according to the charity Samaritans. Males aged 50-54 had the highest rate: 26.8 per 100,000. Connection matters. Friendship matters. Physical presence matters.

Mike paced me during the River Thames half-marathon. With two miles to go, we were on track to go under 90 minutes, but the pain was horrible. His encouragement became more vocal – and more profane – as I closed in on something I thought beyond my ability.

Sometimes you need someone who believes in your ability more than you do to swear lovingly at you to cross that line quicker.

Work in the last month has been equally high octane, and (excuse the not-so-humble brag) record-breaking – plus full of in-person connection. My fledgling thought leadership consultancy, Pickup_andWebb (combining brand strategy and journalistic expertise to deliver guaranteed ROI – or your money back), is taking flight.

And I’ve been busy moderating sessions at leading technology events across the country, around the hot topic of how to lead and prepare the workforce in the AI age.

Moderating at DTX London (image taken by organisers)

On the main stage at DTX London, I opened by using the theme of the session about AI readiness to ask the audience whose workforce was suitably prepared. One person, out of hundreds, stuck their hand up: Andrew Melville, who leads customer strategy for Mission Control AI in Europe. Sportingly, he took the microphone and explained the key to his success.

I caught him afterwards. His confidence wasn’t bravado. Mission Control recently completed a data reconciliation project for a major logistics company. The task involved 60,000 SKUs of inventory data. A consulting firm had quoted two to three months and a few million pounds. Mission Control’s AI configuration completed it in eight hours. A thousand times faster, and 80% cheaper.

“You’re talking orders of magnitude,” Andrew said. “We’re used to implementing an Oracle database, and things get 5 or 10% more efficient. Now you’re seeing a thousand times more efficiency in just a matter of days and hours.”

He drew a parallel to the Ford Motor Company’s assembly line. Before that innovation, it took 12 hours to build a car. After? Ninety minutes. Eight times faster. “Imagine being a competitor of Ford,” Andrew said, “and they suddenly roll out the assembly line. And your response to that is: we’re going to give our employees power tools so they can build a few more cars every day.”

That’s what most companies are doing with AI. Giving workers ChatGPT subscriptions and hoping for magic, and missing the fundamental transformation required. As I said on stage at DTX London, it’s like handing workers the keys to a Formula 1 car, without instructions and wondering why there are so many almost immediate and expensive crashes.

“I think very quickly what you’re going to start seeing,” Andrew said, “is executives that can’t visualise what an AI transformation looks like are going to start getting replaced by executives that do.”

At Mission Control, he’s building synthetic worker architectures – AI agents that can converse with each other, collaborate across functions, and complete higher-order tasks. Not just analysing inventory data, but coordinating with procurement systems and finance teams simultaneously.

“It’s the equivalent of having three human experts in different fields,” Andrew explained, “and you put them together and you say, we need you to connect some dots and solve a problem across your three areas of expertise.”

The challenge is conceptual. How do you lead a firm where human workers and digital workers operate side by side, where the tasks best suited for machines are done by machines and the tasks best suited for humans are done by humans?

This creates tricky questions throughout organisations. Right now, most people are rewarded for being at their desks for 40 hours a week. But what happens when half that time involves clicking around in software tools, downloading data sets, reformatting, and loading back? What happens when AI can do all of that in minutes?

“We have to start abstracting the concept of work,” Andrew said, “and separating all of the tasks that go into creating a result from the result itself.”

Digging into that is for another edition of the newsletter, coming soon. 

Elsewhere, at the first Data Decoded in Manchester, I moderated a 30‑minute discussion on leadership in the age of AI. We were just getting going when time was up, which feels very much like 2025. The appetite for genuine insight was palpable. People are desperate for answers beyond the hype. Leaders sense the scale of the shift. However, their calendars still favour show-and-tell over do-and‑learn. That will change, but not without bruises.

Also in October, my essay on teenage hackers was finally published in the New Statesman. The main message is that we’re criminalising the young people whose skills we desperately need, and not offering a path towards cybersecurity, or related industries, over the darker criminal world.

Looking slightly ahead, on 11 November, I’ll be expanding on these AI-related themes, debating at The Portfolio Collective’s Portfolio Career Festival at Battersea Arts Centre. The subject, Unlocking Potential or Chasing Efficiency: AI’s Impact on Portfolio Work, prompts the question: should professionals embrace AI as a tool to amplify skills, creativity and flow, or hand over entire workflows to autonomous agents?

I know which side I’m on. 

(If you fancy listening in and rolling your sleeves up alongside over 200 ambitious professionals – for a day of inspiration, connection and, most importantly, growth – I can help with a discounted ticket. Use OLIVERPCFEST for £50 off the cost here.)

The past

In 2013, I was lucky enough to edit the Six Nations Guide with Lewis Moody, the former England rugby captain, a blood-and-thunder flanker who clocked up 71 caps. At the time, Lewis was a year into retirement, grappling with the physical aftermath of a brutal professional career.

When the tragic news broke earlier in October that Lewis, 47, had been diagnosed with the cruelly life-sapping motor neurone disease (MND), it set forth a waterfall of sorrow from the rugby community and far beyond. I simply sent him a heart emoji. He texted the same back a few hours later.

Lewis’s hellish diagnosis and the impact it has had on so many feels especially poignant given Princess Catherine’s reflections on childhood development. She writes about a Harvard study showing that “people who developed strong social and emotional skills in childhood maintained warmer connections with their spouses six decades later, even into their eighties and nineties”.

She continued: “Teaching children to better understand both their inner and outer worlds sets them up for a lifetime of healthier, more fulfilling relationships. But if connection is the key to human thriving, we face a concerning reality: every social trend is moving in the opposite direction.”

AI has already changed work. The deeper question is whether we’ll preserve the skills that make us irreplaceably human.

This Halloween, the real horror isn’t monsters at the door. It’s the quiet disappearance of human connection, one algorithmically optimised interaction at a time.

Roosevelt was right. Success depends on getting along with people. Not algorithms. Not synthetic companions. Not virtual influencers.

People.

Real, messy, complicated, irreplaceable people. 

Statistics of the month

💰 AI wage premium grows
Workers with AI skills now earn a 56% wage premium compared to colleagues in the same roles without AI capabilities – showing that upskilling pays off in cold, hard cash. (PwC)

🔄 A quarter of jobs face radical transformation
Roughly 26% of all jobs on Indeed appear poised to transform radically in the near future as GenAI rewrites the DNA of work across industries. (Indeed)

📈 AI investment surge continues
Over the next three years, 92% of companies plan to increase their AI investments – yet only 1% of leaders call their companies “mature” on the deployment spectrum, revealing a massive gap between spending and implementation. (McKinsey)

📉 Workforce reduction looms
Some 40% of employers expect to reduce their workforce where AI can automate tasks, according to the World Economic Forum’s Future of Jobs Report 2025 – a stark reminder that transformation has human consequences. (WEF)

🎯 Net job creation ahead
A reminder that despite fears, AI will displace 92 million jobs but create 170 million new ones by 2030, resulting in a net gain of 78 million jobs globally – proof that every industrial revolution destroys and creates in equal (or greater) measure. (WEF)

Thank you for reading Go Flux Yourself. Subscribe for free to receive this monthly newsletter straight to your inbox.

All feedback is welcome, via oliver@pickup.media. If you enjoyed reading, pass it on! Please consider sharing it via social media or email. Thank you.

And if you are interested in my writing, speaking and strategising services, you can find me on LinkedIn or email me using oliver@pickup.media.

Are boring jobs a thing of the past thanks to technology?

Technology has the ability to rid employees of repetitive, mind-numbing tasks, but it will be up to organisations to ensure workers’ adapted roles are challenging and rewarding enough to keep them engaged

Will it soon be impossible to have a wholly boring job, given the gallop of automation and artificial intelligence? Already, technological capabilities enable workers, across the gamut of business sectors, to relinquish repetitive, menial tasks and use that clawed-back time to focus on more exciting and engaging endeavours.

Perhaps it was a surprise when, in June, a French court ruled that Frédéric Desnard’s former employer, a perfume business, should pay him €40,000 after his mental health deteriorated due to “boreout”, the antithesis of burnout. Under closer inspection, though, Desnard’s unfortunate mismanagement was the result of strict legislation that complicates the redundancy process in France. French employment law needs updating, evidently.

Consider that by 2030 up to one fifth of the global workforce, or 800 million people, will see their jobs replaced by robotic automation, according to an oft-quoted McKinsey & Company report from November 2017.

This headline figure fails to account for all the new, and more exciting, roles that technology will create in the coming decade. The key takeaway for business leaders, though, should be that it is crucial to invest in employees or risk paying a higher price for not evolving boring jobs. Employers that narrow the digital skills gap and help human and machine work side by side will gain a competitive advantage.

Autonomy is critical to interesting jobs 

Psychologist Portia Hickey, co-creator of the Smart Collaboration Accelerator, posits the model presented in the mid-1970s by organisational psychologists Greg Oldham and Richard Hackman still remains the blueprint for job design today. “They identified the significance of the job, being able to see the outcome of their work, variety, autonomy and feedback were all key,” she says.

“Jobs are generally becoming more interesting, partly because organisations are more aware of job design, but also because technology can take over highly repetitive, lower-skilled work. However, what makes a job more enjoyable is autonomy.”

The gathering of knowledge allied with autonomy is the perfect combination to motivate workers, according to Karthik Krishnan, chief executive of Britannica Group. “Learning happens when one is stretched outside one’s comfort zone,” he says. “Dopamine is the brain’s reward system and is secreted when accomplishing a challenging task. If the task is too challenging or not challenging enough, negative emotions set in, such as stress, apathy and boredom.”

Krishnan, who lists TikTok content creator, drone operator and driverless car engineer among the most exciting jobs spawned by tech recently, also notes that people’s boredom threshold has never been lower. “The ‘always-on’ mode, the 24/7 information flow and stimulation lead to constant distraction and craving for newness,” he says.

Employers should “design jobs and identify the right talent to be successful”, says Krishnan, adding that it is vital to understand a worker’s ikigai – a Japanese expression that translates loosely as “reason for being” – to keep them engaged and happy.

How tech is improving employee happiness

He says the ultimate goal is to create a culture where employees feel inspired, challenged and empowered. “The good news is that today, technology increasingly performs jobs that are well-defined, regimented and repetitive, thus reducing boring and risky jobs. From taxi drivers to shop workers to soldiers, the range of traditional jobs that will decline or disappear is huge,” says Krishnan.

Research published in September by multinational software company Pegasystems suggests intelligent automation has a critical role to play in crafting a new, tech-enabled, post-pandemic future of work. The global study surveyed more than 3,000 global senior managers and frontline IT staff, and 76 per cent agreed that increased use of tech is improving employee satisfaction, says Pegasystems’ chief technology officer Don Schuerman.

Technology increasingly performs jobs that are well-defined, regimented and repetitive, thus reducing boring and risky jobs

Further, more than half of the surveyed UK businesses (51 per cent) say intelligent automation currently saves them over ten working hours per person a week, freeing up roughly a quarter of their time. And with that available time, the top-three activities are working alongside machines, engaging more with customers and innovating. “What this study makes clear is that technology is one of the top trends shaping the future of work,” says author and futurist Jacob Morgan.

Research presented by robotic process automation (RPA) leader UiPath supports this insight. “Some 35 per cent of UK workers believed that automation would deliver more interesting and creative jobs for future generations,” says Chris Duddridge, UiPath area vice president and managing director in the UK and Ireland. He offers UiPath’s work with Brent Council’s housing benefits departments as an example to highlight how RPA “cuts out the dull parts”.

Making ‘mind-numbing’ tasks history

Before embracing RPA, all rent adjustments had to be uploaded manually on to the system. “It was described as ‘mind numbing’,” says Duddridge. “A single rent change that could take a staff member over four minutes manually now takes fewer than 40 seconds. The council estimates that this automation alone has saved it over £32,000 in the overtime costs needed to ensure deadlines were hit.”

Having the right tech is paramount for workers’ happiness. In a new Freshworks study, some 82 per cent of business leaders around the world acknowledge that how their workplace tech performs is imperative to engage employees. “This is especially true now in the time of home working,” says Arun Mani, president of Freshworks Europe. “Not having the necessary IT services on hand in the same building means businesses need to ensure their technology works and provides a flawless experience for users.”

Alarmingly, the Freshworks research also found 77 per cent of employees will look for a new employer if their current job does not provide the tools, technology or information they need to perform.

Workplace tech

It’s not all about tech, though. A balance must be struck and leaders have to understand what motivates individuals. “You have to foster a culture where employees feel comfortable talking about what they need and want,” says Nabila Salem, president at Revolent Group, who recommends holding regular one-to-one meetings.

Organisations unprepared for mass remote working when lockdown was enforced in March are playing catch up in terms of engaging staff, particularly new hires, says Charlie Johnson, founder and chief executive of BrighterBox, a London-based recruitment firm. “A lack of contact time or on-the-fly coaching has left a few joiners feeling lost, unable to ask simple questions,” he says.

Creating the best environment for employee success

Janine Chamberlin, director at LinkedIn, agrees and points to her company’s research that shows 75 per cent of UK C-level executives say workers now expect greater availability and transparency from leaders. “This closer connection is a great way to engage employees, motivate them to achieve their potential and keep them focused on business goals,” she says.

You have to foster a culture where employees feel comfortable talking about what they need and want

“Great employers recognise the importance of change and present opportunities for internal mobility and skills development so employees can benefit from a new experience and progress in their career.”

This chimes with Erica Brescia, chief operating officer of leading software development platform GitHub. “Forward-thinking companies have found new ways to drive employee engagement beyond activities and modes of working that are tied to physical offices,” she says. “They adapt how they operate to support a distributed team, from changing how they communicate to how they track, manage and report on projects.

“They move from highly synchronous ways of working to more asynchronous and collaborative work. And they encourage team camaraderie through virtual activities, such as quizzes, scavenger hunts, cooking classes and happy hours.”

Looking ahead, Brescia concludes: “The new future of work is not dependent on office locations or physical workspaces, but rather on adapting to new ways of getting work done to provide employees with the best environment for their success.”

The article was first published in Raconteur’s Future of Work and Collaboration report in September 2020

Flex space: the office isn’t dead, it’s different

As business leaders cautiously unbolt their doors after lockdown, blinking to adjust to a new reality, it’s becoming clear that office spaces offering safety, agility and value are highly desirable in these uncertain times. In the raging debate about the coronavirus-era office, there is a strong argument for embracing flexible workspaces. So let’s talk about flex space.

While home working has benefits, numerous studies show it affects both physical and mental health. Little wonder a recent survey published by Office Space in Town (OSiT), providers of serviced offices in London, Cardiff, Northampton and Edinburgh, discovered that just 5 per cent of employees want to work remotely on a full-time basis.

“Respondents cited the inability to unplug, loneliness and distractions as major pitfalls of home working,” says OSiT chief executive Giles Fuchs.

Indeed, statistics released exclusively for this Future of Work report, reveal that 97 per cent of 14,000 members of leading flex-space provider The Office Group (TOG) believe they will require an office as the coronavirus pandemic subsides. Furthermore, the new research, carried out in partnership with Leesman, indicates almost half the respondents (46 per cent) feel disconnected from colleagues during home working, while 38 per cent feel disconnected from their organisation.

“Despite many hailing the pandemic as the death of the office, I believe we’re seeing its evolution from a rigid concept to one of fluidity,” says Olly Olsen, co-founder and co-chief executive of TOG. “More than 40 per cent of our inquiries during lockdown have come from companies that are currently in traditional offices, which just aren’t set up to offer the space density or layout required to meet safety measures and create a comfortable work setting in this new era.”

Embracing new health measures

Enrico Sanna, co-founder and chief executive of Fora, which has 11 flex-space venues in London, is equally bullish. “We are going to continue to see flexible workspaces take market share from traditional offices, probably at a faster rate than we have been doing to date,” he says. “To reopen an entire headquarters for just 10 per cent of the workforce is completely uneconomical.”

To reopen an entire headquarters for just 10 per cent of the workforce is completely uneconomical

Also, having employees stationed across three or four different sites, as flex-space providers often offer, helps from a health and safety perspective. Sanna explains: “There are fewer people to spread infection and, if someone is taken ill, it doesn’t risk the entire workforce.”

Richard Hyams, founder and director of architects astudio, points to findings by Bisnow, published in April, as evidence of the global trend for flex space. Almost three quarters of those surveyed (71 per cent) want their employers to provide some form of flexible workspace following the lockdown. However, he warns that flex space providers must invest in technology and better ventilation systems to take advantage of the predicted uptick in demand.

“Even before we were worried about airborne pathogens, air quality was a growing concern,” he says. “The Lancet reported, in 2018, that 800,000 people in the UK die annually as a result of poor building air quality. At astudio, we have designed displacement air systems that ensure the air we breathe is as clean as possible. Already these systems are helping to future-proof flex spaces against health risks.”

Tech solutions for health challenges

Happily, most flex-space providers are moving with the times. “Fora has installed thermal imaging cameras that test the temperature of people entering the building, signage and one-way-systems, as well as best-in-class ventilation, and increased levels of sanitation and hygiene,” says Sanna.

Similarly, The Argyll Club, which has 38 luxury workspaces across London, has listened to customers’ concerns about public transport and increased bike storage and built more showers. Beth Hampson, commercial director, is unsurprised that flex space is increasingly appealing to business leaders. For one, they need not be tied into long-term office leases for buildings that, due to social-distancing measures and home working, are likely to be woefully under-utilised.

“It’s clear remote working isn’t going away completely, but it’s also evident that getting teams back into offices is needed for the UK’s morale and economic recovery,” she says. “The most successful businesses in this new age will be those that can effectively find an equilibrium between the two.

“For employees, this means a hub they can use as needed to create a working week that best suits them. For employers, it means a safe home for your business, which is run with stringent health and safety policies, but with a shorter lease, so you can adapt to the changing economic cycle and expand or contract as needed.”

Flex space is critical for survival

OSiT’s Fuchs agrees. “Flexible workspace offers businesses the ability to be nimbler as they recover from the financial strains of the pandemic and gradually bring back furloughed staff, as well as the capability to flex space up and down to cater to social-distancing requirements,” he says. “And having flexible access to ‘burst space’ outside their current real-estate commitments is invaluable.”

In addition to helping rehouse teams and assisting with overflow, flex spaces can attract and retain both talent and clients. “The shared services provided by flexible workspaces offer businesses the ability to access HQ-standard facilities,” says Fuchs. “At OSiT, all our tenants can typically access gyms, salons, doctors, restaurants, cafés and even hotel rooms.”

Aside from the promise of exclusive access to dumbbells and haircuts, Hampson from The Argyll Club summarises the primary reason this industry is on course to grow in the coming weeks, months and years. “Flex space has always been about helping businesses remain agile,” she concludes. “Now that agility is no longer just a ‘nice to have’, it’s critical for survival.”

This article was originally published in Raconteur’s Future of Work report in July 2020