Expert advice: ‘The best business lessons I ever learnt’

We asked dozens of corporate giant C-suites and founders of SMEs for the best business advice they have ever been given. Here are some of their words of wisdom

 “It was Greek Stoic philosopher Epictetus who said, ‘We have two ears and one mouth so that we can listen twice as much as we speak.’ Those words have never been so important to heed.”

Gerd Leonhard, chief executive officer, The Futures Agency

Ian Rand from Barclays Business Banking
Ian Rand from Barclays Business Banking

“The best business advice I’ve been given is to acknowledge that leadership is hard, and this means accepting that you’ll need help and won’t have all the ideas. Leaders can sometimes think that they should make decisions on their own to demonstrate that they have full grasp of a situation. But instead they should constantly ask for advice. You never know where the next big idea will come from, but it probably won’t be you.”

Ian Rand, chief executive officer, Barclays Business Banking

“It’s so important to listen to colleagues of all levels and experiences. Employees will never feel comfortable speaking their minds unless companies create an overarching culture of inclusion. We use an online platform called Chatter. We’ve found that actively listening to our employees in this way has had a dramatic impact, empowering individuals, regardless of role or region, to have a voice that is heard.”

Andrew Lawson, executive vice-president and general manager UK, Salesforce

“The hardest but most valuable lesson to learn is your approach to failure. When I first started out as an entrepreneur, one of my businesses failed badly. Although things didn’t go the way I had hoped, my backer sent me a note saying that this business had failed despite me, not because of me. I still use this piece of advice today, which helps me to depersonalise and keep track of my objective.”

Rich Gelfond, chief executive officer, IMAX

Carl Reader is author of The Startup Coach
Carl Reader is author of The Startup Coach

“My dad told me in my early days of working to keep a contacts book. Since then this has moved onto my iPhone, with emails and social media handles rather than landlines and fax numbers, but it has been amazing how contacts from over a decade ago are still relevant to me today, and how a strong network is vital.”

Carl Reader, business adviser and author of The Startup Coach

“Keep your feet on the ground and your head in the clouds. This means stay humble, but always be brave enough to dream big. I’ve often repeated it to other entrepreneurs – that, and to think like a toddler.”

Paul Lindley, founder of Ella’s Kitchen

Kate Burns
Kate Burns from Hambro Perks CREDIT: © MAX LACOME/MAX LACOME

“[Executive chairman at Twitter] Omid Kordestani once told me (while we were scaling Google rapidly), always hire people smarter than yourself, but also people you inherently get on with. One day you could be stuck in an airport with them for hours.”

Kate Burns, chief executive officer of Media Tech at startup accelerator Hambro Perks (and Google’s first international hire)

“ ‘Frustration comes before a breakthrough.’ What I like about this is not its truth – that is inevitable, as most breakthroughs need tension to be achieved – but the philosophical view it provides. It places you in your own story and allows you to imagine the perspective from the future, which in turn gives you permission to accept the frustration of not being where you wish to be.”

Mark Curtis, co-founder and chief client officer, Fjord, design and innovation from Accenture Interactive

Leo Rayman
Leo Rayman from Grey London

“The best advice given to me came in the form of the following story. There are two hunter-gatherer tribes searching for food. One group splits up and covers a large area. The second grabs a charred stick from a fire and breaks it on the ground. Whatever direction the stick points, the whole tribe go. Despite being no more strategic, the second group find more food because they travel all together in the same direction.  So, in business, choose a direction, communicate it to your crew and go together. That is what real success is made of.”

Leo Rayman, chief executive officer of advertising agency Grey London

“The head of our Spanish organisation once explained to me he takes a ‘nose in, fingers out’ approach to management. As a business leader, no matter how much you want to, getting involved in everything makes you stressed and unproductive. Set up a reporting structure which means you only have to be involved in making the critical decisions, freeing up your time to tackle the bigger challenges which, ultimately, you’re paid to overcome.”

Matt Cross, UK managing director, Hotwire Global

“ ‘Don’t do what I say, do what I mean.’ This is my favourite quotation from a friend, and an amusing way of remembering how important it is to be clear in your communication.”

Aidan Bell, chief executive officer of e-commerce service EnviroBuild

“One of the best pieces of advice I’ve been given was to ‘hire positive people’. Don’t get me wrong, it’s not about your team blindly saying ‘yes’ to everything; innovation flourishes when you build a team that challenges the status quo. But it is about a team that communicates ideas and feedback in a positive, productive and fair manner. In the end, happy staff are productive staff. It’s a win-win.”

Pip Jamieson, chief executive officer of professional networking platform The Dots

Ed Molyneux from FreeAgent
Ed Molyneux from FreeAgent

“The best advice I’ve ever been given is: ‘Make sure you are a painkiller, not a vitamin.’ You need to be offering something to customers that it would be painful for them to live without rather than just a nice-to-have – then your business will have more chance of longevity and success.”

Ed Molyneux, co-founder and chief executive officer, FreeAgent

This article was first published in The Telegraph in March 2018

Tech-enabled finance could save your company

When crises hit, organisations always lean heavily on their internal finance specialists to reduce costs, streamline operations and plot a roadmap to recovery, in that order. While lessons should have been learnt after the global economic crash a dozen years ago, and more robust business continuity plans established, it was impossible to predict the speed, scale and severity of the coronavirus pandemic.

Once again, business leaders are looking, desperately, to their finance teams for rapid solutions to colossal challenges. It’s a mighty responsibility, given the amount of uncertainty and an impending global recession.

“During the current crisis, C-suite executives rely on financiers to identify the most cost-effective sources of financing, not only for the survival of the firm in the short run, but also for the growth that follows economic stagnation,” says Dr Nikolaos Antypas, finance lecturer at Henley Business School.

“For most companies, the top-down directive is: survive first, grow later. Since the pandemic started, the role of internal finance has shifted towards turning down or postponing indefinitely any project or cost item with non-existential importance.”

However, unlike in 2008, access to digital technologies, cloud storage and data analysis are enabling faster results, greater agility and collaboration, and better forecasting. If COVID-19 has accelerated digital transformation, the financial function is in the driving seat of that change.

Finance Tech

Tech-savvy organisations have major advantage

Laggard organisations that decline to embrace technology will fail. And even industries that have rallied well since lockdown, such as ecommerce and healthcare, should be anticipating more obstacles on the road to recovery.

“The threat of decreasing revenue looms ominously,” warns Antypas, nodding to the tapering of the furlough scheme, which could trigger a sharp rise in unemployment. “No company should be complacent with their current success; their customer base is about to lose its revenue stream and that loss can have devastating ripple effects. Even the most profitable company can suffer if cash flows are not managed efficiently.”

Red Flag Alert, a credit risk management company, has amassed financial data of UK businesses for the last 16 years. The analysis is bleak. “UK industry is facing a mountain of unsustainable debt; it could be as much as £107 billion,” says Mark Halstead, a partner at the Oldham-based firm.

“Technology and data will be critical to companies bouncing back from the pandemic. It will also enable businesses to protect themselves and strive for growth in an economy saddled with record levels of debt.”

Technology and data will enable businesses to protect themselves and strive for growth in an economy saddled with record levels of debt

Organisations that invested in digital technologies and evolved the financial function before the pandemic have an early-adopter advantage. Kaziu Gill, who co-founded London-headquartered LimeGreen Accountancy in 2009, has long promoted accountancy software and other digital tools to his clients, who are mostly small and medium-sized businesses in the creative industries.

“COVID-19 has forced many businesses to change and become leaner and more mobile, but we have managed to continue without any disruption,” he says. “In some cases, we have been more productive.

“We are seeing more businesses exploring how they can grow digitally and the suite of tools that we use complements any organisation’s approach to budget and forecasting.”

Finance functions arm themselves with digital tools

LimeGreen enjoys a partnership with cloud-based accounting software platform Xero. “We offer plug-ins to Xero, like Spotlight, which is a great forecasting tool, and Receipt Bank,” says Gill. “And there are other project management tools that help link the financial function with human resources, such as CakeHR. We have always strived to utilise tech and now financial functions simply have to make that transition to digital. Pieces of paper are no good when you can’t send or receive physical mail during lockdown and with remote working.”

He argues that the recent open banking directive – a government-enforced programme designed to open up banking data, launched in 2018 – strengthens the case for finance departments to embrace digital tools. “It’s the perfect time because every bank in the UK is obligated to open up their application programming interfaces so third-party software companies can use them.”

Xero, for instance, recently launched a short-term cash-flow tool that projects bank balances 30 days into the future, showing the impact of existing bills and invoices, if paid on time. “This capability helps the financial function to scenario plan accurately and make changes to business plans instantly,” explains Donna Torres, Xero’s general manager of global direct sales and operations.

“It’s more important than ever for organisations to have an up-to-date view of their cash flow so they can plan, forecast and make the right decisions about their future. Cloud accounting technology provides a real-time snapshot.”

Empowering finance teams to change business plans

Financial functions that push to arm their organisations with other digital tools, including artificial intelligence-powered document scanning and e-signature, are discovering they can achieve company-wide efficiencies almost overnight.

Mike Plimsoll, industry head of financial services at Adobe, offers a banking example. “Facing increased demand with reduced branch capacity to maintain social distancing, TSB acted quickly to transform a significant amount of offline forms into digital-only interactions, creating an end-to-end journey for its personal and business banking customers,” he says.

“After implementing Adobe Sign, TSB managed over 80,000 customer interactions in the first eight weeks, saving the need for up to 15,000 potential branch visits.”

Plimsoll posits that by switching their processes and establishing digital technologies, finance teams have been able to “keep the business moving and react quickly to the shifting landscape and help steer a course through the uncertainty”.

Adopting a shorter planning window is paramount for business continuity and recovery, says Thomas Sutter of Oracle NetSuite’s Global Solutions Centre of Excellence. “Most businesses operate on a 12-month budget cycle and manage strategictra plans with longer timeframes, but at this time the focus must shift to immediate priorities,” he says.

“Now more than ever, establishing a clear framework of visibility and control will streamline and protect cash flow in the short term, keep customers happy, and reveal new and innovative options business leaders have available to drive the business forward in the future. Finance leaders and their teams will be at the heart of these strategic moves.”

Finance departments may have had more responsibility thrust upon them when COVID-19 hit, but it seems their role will only grow in importance in the coming months and years. Technology is both empowering and enabling their new lofty status.

This article was originally published in Raconteur’s Business Continuity and Growth report in August 2020