Mojitos in the metaverse? More companies take to hosting team happy hours via virtual reality headsets

Before the pandemic, U.S. marketing agency The Starr Conspiracy’s employees would enjoy Olympic-like competitions in the office car parks and revel in regular in-person, happy-hour meetings. However, with the fun tap turned off by the coronavirus-induced restrictions, company bosses sensed disconnection and isolation were growing for remote-working staff. So they reached for virtual reality headsets.

Now, all 72 employees have Oculus Quest 2s, which cost about $300 per set, and join in for happy hours and quiz nights in the metaverse. But, aside from the obvious practical issues — it’s hard first to locate and then swig a mojito while wearing an obstructive plastic mask — will employees swallow such activities, and can they genuinely re-engage staff?

This article was first published on DigiDay’s WorkLife platform in February 2022 – to continue reading please click here.

Published by

Oliver Pickup

Multi-award-winning writer, content editor, ghostwriter, and TV and radio commentator (and occasional illustrator), specialising in technology, blockchain, startups, business, sport and culture. Founder of Pickup Media Limited. Interviewer of death row prisoners, legendary athletes, influential leaders, tech trendsetters, and cultural pioneers. By-lined in every English newspaper. Contributor to dozens of multinational publications.

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